Youth labor is an important element in our modern economy, but as
students’ consumption habits have changed, so too have their
reasons for working. In Consuming Work, Yasemin Besen-Cassino
reveals that many American high school and college students work
for social reasons, not monetary gain. Most are affluent, suburban,
white youth employed in part-time jobs at places like the Coffee
Bean so they can be associated with a cool brand, hangout with
their friends, and get discounts. Consuming Work offers a
fascinating picture of youth at work and how jobs are marketed to
these students. Besen-Cassino also shows how the roots of gender
and class inequality in the labor force have their beginnings in
this critical labor sector. Exploring the social meaning of
youth at work, and providing critical insights into labor and the
youth workforce, Consuming Work contributes a deeper understanding
of the changing nature of American labor.
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