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Community-based Rural Tourism and Entrepreneurship - A Microeconomic Approach (Paperback, 1st ed. 2020)
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Community-based Rural Tourism and Entrepreneurship - A Microeconomic Approach (Paperback, 1st ed. 2020)
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To meet the rising demand for scientific evidence in the context of
rural tourism research, this book explores tourism and
tourism-related diversification activities performed by farming
households and entrepreneurs in rural communities. To do so it
adopts a consistent conceptual and empirical microeconomic approach
and employs econometric methodology. Community-based rural tourism
(CBRT) is attracting increasing interest in both developed and
developing countries, since tourism is considered an effective way
to promote rural development in all parts of the globe. Further,
because information and communication technologies are developing
rapidly, new types of communities are now formed more easily than
ever. As such, this book covers not only traditional, closed
agrarian communities, but also emerging communities formed by local
nonprofit organizations (NPOs) and national networks of farmers who
provide educational tourism for consumers. These emerging
communities are beyond the range of traditional agrarian
communities and complement each other, which helps overcome
obstacles to rural tourism for farm operators and urban residents.
Those communities also nurture the rural entrepreneurship that
eventually will create a sustainable urban-rural relationship. This
study-the first of its kind-contributes to the advancement of
research on rural tourism from a microeconomic perspective. It
presents a conceptual framework for understanding rural tourism
from a microeconomic perspective; empirically clarifies the
specific issues and constraints for the development of CBRT; and
also investigates how to overcome these issues.
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