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Designing Research Questionnaires for Business and Management Students (Hardcover) Loot Price: R1,200
Discovery Miles 12 000
You Save: R1,713 (59%)
Designing Research Questionnaires for Business and Management Students (Hardcover): Yuksel Ekinci

Designing Research Questionnaires for Business and Management Students (Hardcover)

Yuksel Ekinci

Series: Mastering Business Research Methods

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List price R2,913 Loot Price R1,200 Discovery Miles 12 000 | Repayment Terms: R112 pm x 12* You Save R1,713 (59%)

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In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Series: Mastering Business Research Methods
Release date: February 2015
First published: 2015
Authors: Yuksel Ekinci
Dimensions: 242 x 170 x 17mm (L x W x T)
Format: Hardcover
Pages: 184
ISBN-13: 978-1-4462-7356-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Business & management > General
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LSN: 1-4462-7356-3
Barcode: 9781446273562

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