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Designing Research Questionnaires for Business and Management Students (Hardcover)
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Designing Research Questionnaires for Business and Management Students (Hardcover)
Series: Mastering Business Research Methods
Expected to ship within 12 - 19 working days
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In Designing Research Questionnaires, Yuksel Ekinci guides you
through origins, types of questionnaire, basic components, types of
questions and properties of measurement scales, how to design a
questionnaire, sequence of questions, layout decisions and pilot
testing, examples and strengths and limitations. Ideal for Business
and Management students reading for a Master's degree, each book in
the series may also serve as reference books for doctoral students
and faculty members interested in the method. Part of SAGE's
Mastering Business Research Methods Series, conceived and edited by
Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed
to support researchers by providing in-depth and practical guidance
on using a chosen method of data collection or analysis.
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