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The Economics of the Super Bowl - Players, Performers, and Cities (Hardcover, 1st ed. 2020)
Loot Price: R1,829
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The Economics of the Super Bowl - Players, Performers, and Cities (Hardcover, 1st ed. 2020)
Series: Palgrave Pivots in Sports Economics
Expected to ship within 10 - 15 working days
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The Super Bowl is the most watched sporting event in the United
States. But what does participating in this event mean for the
players, the halftime performers, and the cities who host the
games? Is there an economic benefit from being a part of the Super
Bowl and if so, how much? This Palgrave Pivot examines the economic
consequences for those who participate in the Super Bowl. The book
fills in gaps in the literature by examining the benefits and costs
of being involved in the game. Previously, the literature has
largely ignored the affect the game has had on the careers of the
players, particularly the stars of the game. The economic benefit
of being the halftime performer has not been considered in the
literature at all. While there have been past studies about the
economic impact on the cities who host of the game, this book will
expand on previous research and update it with new data.
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