This is work of fiction narrates the few months in the life of Monia, a simple girl from a small town of Bharatpur in North India. Monia's life was not different from most of the middle class females of India but her decisions puts her in a unique category, which is reserved for few people. This lady had limited exposer in life and had her fears and simple expectations from life. But, life is not without its challenges. Most of us know about the importance of taking challenges in our life, which includes taking initiations and responsibilities. These are necessary part to grow in life and get success but several people neglect the importance of taking challenges. People shun responsibilities as any responsibility requires commitment for the task undertaken. Accountability is also personal and an individual taking responsibility can face the heat of any failure. Some people succumb to this heat which restricts them from taking any challenge next time. The right way to take responsibilities is to become a learner who learns from every failure and every victory too. A person who improves with time becomes unstoppable as any failure makes him stronger as any triumph. Every challenge becomes a learning experience which enhances the capabilities of a person. Initiation is another type of challenge which is originating something or starting something new. Entrepreneurs can be considered as people taking initiations as they look for latent needs in the market to develop products or services to satisfy the market. Initiations can be taken inside any organization by dedicated employees who can work towards identifying ways to improve productivity or reduce costs, even if these initiations are not the part of their job profile. People in society take initiations to fight social ills by taking innovative steps and actions. These people are driven by a belief, without any self-interest or selfish motive. This means that any initiation would require three Cs, Clarity of the goal, Confidence on self and Commitment for the cause. These Cs provide necessary drive and energy to take risks and actions till the satisfactory results are achieved. Taking challenges require conscious efforts to take the required decisions followed by sincere actions. Taking actions is an important part of accepting challenges. It is vital to focus on this area as massive plans can be developed but they remain toothless if not executed. A CEO deciding to bring the necessary transformation in his organization may develop massive plans but required results would not be achieved if proper actions are not taken, which may include painful structural changes in the organization. This means that a person needs to consciously take steps to follow the developed plans as actions would not be automatic. The resistance to take actions is the main reason for procrastination, which lead people to identify illogical reasons for delay and poor performance. A person who wants to take challenges need to fight these resistive forces consciously and train their sub-conscious mind to support them in their decisions. Taking challenges should become a normal part of our life which would ensure our consistent improvement and growth. Challenge also acts as a push which improves the productivity of the person by making him to work at his peak performance levels. Challenges automatically provide the necessary drive and energy for the person to take tough decisions and actions. A life with challenges and success is enjoyable and satisfactory. The purpose of this book is to clarify this concept in simplest form through a small window in the life of Monia, a young lady of 25 years. This story describes the most critical phase in her life, which could have turned her life towards disaster and depression, but she chose a different path for her life by taking the responsibility of designing it.

This is the work of fiction which depicts the struggles of a young middle class couple and their actions taken to face these struggles. This story emphasizes the importance of understanding in any relationship which requires empathy and care. The main characters of the story are a recently married couple who wants to live a simple and happy life by supporting each other in their tasks. The understanding of the each other's emotions and ambitions are important to build stronger bonds, which lasts a lifetime. Once they start to support each other their team becomes much stronger than the sum of their individual self. The most important aspect of getting success in life is never to lose hope and never to stop trying. In our life almost everyone is faced with complex situations which tend to force people to lose hope and feel negative about life. But that is the time when exactly opposite should be done i.e. to never lose hope and become even more aggressive to move forward. To achieve the required positivity we need to become mentally strong to take challenges, which also means that 'when the going gets tough the tough gets going'. The meaning of this quotation is that the best way to triumph in tough times is to never stop walking forward while aggressively and rationally facing the odds. The objective of this book is to point towards the importance of facing the problems head-on, instead of hiding from them. When we set our stretched goals the path to achieve them is not simple and it may be full of hindrances. The achievers of goals would never lose their focus from destination while taking every possible step to choose the best path to reach the goal. "Never Give up Struggle," is one of the basic rule to achieve goals. It means that once a person is clear about his goals then he must sincerely persevere to achieve them. Any worthwhile goal requires consistent efforts as it would be full of challenges. Only a strong commitment towards it would lead to success and achievement of results. The meaning of this concept is simple that a clear destination needs to be identified by an individual which should be motivating and in accordance with a bigger mission. The focus on this destination provides the necessary drive to move forward. It also means that the efforts must be sincere with necessary intensity. A person who never gives up struggle is consistently focused on his goal and is ready to take every possible path to achieve them. If one path does not lead to the desired results then different paths should be identified and followed to achieve the goals. The required intensity to follow this principle comes from the commitment towards the goal to be achieved. Every goal must have necessary clarity in the mind of the person focusing on it which comes from the bigger picture of the mission or purpose. These goals should make the person enthusiastic for actions and for taking responsibilities. Another important requirement for following this principle is to have belief on self for achieving the goals. A person without self- belief would always be fearful and confused about taking actions. Learning ability is another fundamental requirement to take challenges as it transforms any failure into a learning opportunity. This belief is extremely beneficial as anybody sincerely following this principle becomes a doer, consistently improving a person by enhancing his competencies, skills and capacities. Generally these people achieve results, making them successful. These initial results boost the morale of the person, motivating him to aggressively take up challenges. All these factors contribute to stronger self-belief which is the main source for making a person unstoppable.

Selling is a game of skills. A sales-person needs to do all right things to finally close the sale. Though sales team is supported by whole organization including teams from marketing, customer support and operations but they take the responsibility of company's revenues. The difference between a successful and unsuccessful sales-person is more related to the selling skills rather than the support he received from the company. This is also true that the product and service to be sold has to be good enough to be accepted in the market, as a faulty product or a substandard service cannot be saved even by the best sales-person of the world. A good sales-person is committed to sales and enjoys the process of sales. She improves herself consistently to be better every day by building better relationships and closing more sales. She meets her sales targets and asks for more. She is liked and trusted by organization's customers and has high percentage of repeat sales. She has the amazing ability of understating the customer's requirements and satisfying them with required product or service. She is highly efficient and dynamic and regularly takes challenges in sales. Every sales-person can be great in sales, and the process starts the moment she decides to be better in selling. This book would try to create great sales teams full of excellent sales-persons. This book would list the attributes of a perfect sales-person and describe ways to develop those skills. Selling can be an interesting and exciting journey for a successful person who could reach to the pinnacle of her organization. This resource would try to lift the competencies and career of every reader to a much higher level, if she follows the ideas specified and customize them in her own context. This book is not a textbook seeking to describe the concept of selling instead it is an action book which can be immediately put to use by any person who want to excel in sales. The book is written in simple and lucid form so as to help even a layman to excel in sales. This book can be read in any format suitable to the reader; she can start from chapter 1 or choose to read any chapter from the book. But it is necessary to read every page and understand the idea in your own context and implement it immediately. I hope to add substantial value to your sales career.

Few companies have mastered the art of product design and they are extremely successful in the market with high profitability and growth. These companies use the product design skills as their competitive advantage and protect it like trade secret. In fact, the process of creating great products is not complex. It is a set of tools and methods which, if used properly and sincerely, can support any design team to develop amazing products. We have tried to expose these methods and devices in this work. To contrast the available books on product design methods, we have kept this book extremely simple. The specified devices can be used by any sincere person looking to design products. The simplicity of the devices is evident from the fact that even a layperson, with no knowledge about product design, can understand and use these devices. A successful product needs to be holistic, equipped with innovative marketing, superior quality and emphatic support. An innovative design of a product with weak support cannot get success in the market. The products are differentiated by their value proposition, quality and features. An excellent product has great design, which evolves from the culture of the company where everybody is serious about design and focuses on improving it consistently. A great design evolves mainly from the attitude rather than technical expertise. It has always been difficult for companies to create great products. Some companies hire highly qualified technical experts to create the magic, while others outsource the product design process. Sometimes the responsibilities of creating new ideas and products lie on few elite individuals, in other cases R&D department bears the complete responsibility of developing successful products. In most cases these efforts fail. The main reason for this failure is the wrong approach. The most important aspect for developing new ideas about products and subsequently designing it requires a proper methodology, which is generally simple but effective. Every successful company has their set of method to design the products but the fundamental ideas remain same. This book tries to reveal the effective but simple methodology of designing the great products. The methodology discussed in the book has four segments and is called READ Technique. READ stands for Research, Experience, Analyze and Discover. 'Research segment' focuses on capturing and analyzing the information available in the market, 'Experience segment' focuses on checking out the views and ideas generated, 'Analyze Segment' focuses on observing the aspects for product and 'Discover Segment' focuses on surveys and interviews. Each of the four segments has several devices and methods specified in this work which would help the professionals in designing a great and winning product. To design a great product the designers need to focus on a specific area of the design process. The specified segments and devices in the book would serve the designers by focusing their attention to each area of the design process. Each device described in the book briefly describes it, specifies its importance & value, explain the way to use it and supported by an example to describe it. The design devices list specified in this book is exhaustive and every device would not be suitable for your projects. Design team needs to identify and list the devices to be used for a specific project. These devices would motivate the design team in various ways by suggesting them relevant methods to solve the design problem. It is suggested that this resource should be used as a guide and reference to create better product designs.

The differentiation between success and failure is based upon the way we perceive the daily events of life and the way we react or act on them. Every person has their set of problems in their lives but a winner convert them into opportunities, while a loser converts even opportunities into problems and blaming everyone else for their difficulties in life. A loser can indict the whole world for the pain in her life; in contrast a winner would enjoy everything in her life while appreciating her life and getting value out of it. Losers are generally confused fellows who lack focus and commitment for anything. In contrast, the winners have clarity about everything in their lives. They are optimistic people who look for possibilities in their lives. The basic difference between a winner or a loser is the foundations on which her life is built. Foundations are the values and beliefs of a person, which are strictly followed by the people in their life. Foundations define the life of the person, the way she lives and the decisions she takes in her life. They bring the clarity in the life of the person by helping her to embrace the right choices from the options presented to her. A person with clarity generally has a set of personal principles or rules based upon which she lives her life. These principles define her actions in life, making her to commit for something while rejecting others. The clarity arising out of foundations improves her focus on actions, making them more efficient and effective. Not all foundations are right and help in getting success in life, instead they pull us down. These foundations are built on wrong beliefs and values. Some people are wrong in saying that these values are context based, as they serve a group of people while it may have negative effect on others. According to them, these values must be considered as right as they are helpful for a group of people, at least. But the definition of right evolves from the general principles of morality which outlines the equality, happiness and prosperity of all human being irrespective of their association. We all may have our set of beliefs and values which are learnt and experienced over a long period of time, repeatedly, throughout our lifetime. They are responsible, as they define our decisions and actions, for the situation we are in today, which could be good or bad. Every person needs to know the right foundations which can take every person towards their goals. We need to review our foundations some of which could be wrong. This work focuses on the foundations which are right and would take any person towards their success. These foundations would help any person to review her beliefs, principles and rules in life to make the necessary corrections. The foundations specified are used by people to bring the necessary positive changes in their lives. You can meet any successful person and identify their foundations and principles of their life, in most of the cases the foundations would be derivative of the points presented in this book. This book is written in extremely simple format so that anyone, even a layman, is able to understand it completely. The descriptions in the book are kept minimal so that each foundation is understood in few minutes. Excessive description, examples and case studies are intentionally avoided so as to keep the book within the reasonable word limits and to deliver the message to readers with maximum value.

This is a work of fiction which tells the story of a young man named Victor. This story is his transformational journey of few months when he came in touch with a secret mantra. The story looks at the various aspects of a teenage mind and tries to deliver a message to the readers who can utilize these messages in their own life. The teenage mind, contrary to all the confusing data disproving their focus, is a powerful untapped resource. Teenagers are generally at a certain level of life in which they are bit confused about their feelings and their ambitions. The education system in most of the countries of the world does not focus on unlocking the potential of the teenage mind which can be exceptionally creative and analytical. In societies too teenagers are considered as rookies who do not have any seriousness or expertise to do anything of value. They are supposed to only focus on their studies and aim to receive good grades. They are also generally dependent on their parents for financial support which blocks the freedom of thinking independently. But, if we look at the stories of successful people who have changed the course of societies and history then we would find that these men and women first identified their unique gifts in their teenage years. There are people like Steve Jobs and Bill Gate, who started in their teenage years, changed the way the people communicate and compute. Many teenagers are stuck at the mediocre level from which they are not able to release themselves for their whole life. The inferiority complex and lack of confidence which they had in their teenage years haunts them till the end of their life. Interact with any unsuccessful person and enquire about his/her teenage years you would find the lack of efforts during those precious years to break the shackles of mediocre thinking. So, it becomes extremely important for every individual to take the responsibility of their lives with improved thinking patterns and actions. It is to be noted that every teenager irrespective of country, race, caste, color, religion, language and gender has similar potential to achieve greatness. This is the responsibility of the elders that they are able to unlock the mind and energy of the teenagers. It is in the grasp of every teenager, who is ready to take challenges and responsibilities, to bring the necessary changes and improvements in the society. They need to understand few basic facts and take the required actions to uplift themselves to a higher level, in every aspect. This book attempts to help the teenagers to realize their potential through the story of Victor, who is a below average teenager struggling with the confusions in his life. Something drastic happens in his life which changes him forever; with him the future of the society to which he belongs. The readers of this book can understand this story in their own context and implement the leanings of this story in their lives. They need to commit to honesty, perseverance and consistency in their endeavors. The creator of this work would like to see the teenage leaders all over the world, adding value to their societies.

This is a work of fiction in which a young man named Barak understands, through various experiences, the mystery of unleashing his talent thereby making him a better person in his life. Every person knows several good quotations and consistently have them in their memory, in fact they use them in their communications, both written and oral. In addition to these we keep learning about fresh ideas and new quotations constantly in our life. But, are we genuinely able to understand the true meaning of these quotations and are able to utilize these in our lives? In reality, most of the people generally do not understand the correct meaning of these great words and are not able to apply the actions recommended by the intended meaning in quotations. Some people, who are able to take the first step in implementing the message in their lives, usually do not achieve results due to half-hearted efforts. Every person wants to improve as it is a necessary element to get success in life. It is to be noted that self-improvement is not simple; it requires considerable motivation and commitment for execution to bring necessary changes in life. This complexity brings resistance in the people's behavior for the implementation of the idea and they find innovative ways and excuses to escape the message of the quotation. Several times a transformative change, in the life of a person, may starts with pain before bringing any pleasure. Several people must have experienced this phenomenon. A classic quotation is believed to be delivering a right message. A quotation is time tested and is evolved over time with experiences of the various people in different generations. A good quotation delivering a right message would add a certain value in the life of an individual, thereby making him happier. Its value addition would create its advocates, who would spread it to other individuals. Over time it would become immortal. In contrast, a wrong quotation cannot deliver true value consistently and would fail to create its advocates to support its life, making it weak and eventually it would die and forgotten. This work of fiction is the story of Barak, who learns about a quotation in his life and sincerely implements it in his life. The meaning of the quotation can be simple but to execute in life may take extraordinary efforts, sincerity and energy. Thought he was able to understand the true meaning of the quotation, but was he able to understand the complete meaning of the quotation? This is an important point for reflection that sometimes we may understand the right interpretation of the message, but we miss out on the completeness of the meaning implied by the quotation. Another important point for consideration is consistency of efforts to bring the positive change in life. Normally success is never immediate and it blesses an individual only after certain number of failures. People tend to lose hope after few failed attempts, instead every next attempt should be with enhanced vigor. Any right change in habit or attitude would add substantial value in life, making it better and enriched. Even a minute change can turn the direction of life taking it towards greatness. This story illustrates the strength of a simple quotation and the value which it can add to our life, if implemented sincerely and appropriately. Several great quotations are waiting to add extensive value to every individual, who is ready to utilize them for her advancement. The purpose of the story is to convince the reader about her unused potential which could catapult the life of a person to much higher levels.

We know that the only constant is change which is responsible for enriching the life of people and propelling humanity forward. Trends define the demands of people for new products and services which keep changing with time. Companies put huge resources and funds in research and development to create new products and capture the market share in their industries. New technologies keep evolving which augment performance of people by improving connectivity, providing new tools and knowledge sharing. Companies keep working on new business models for their companies to adjust to the changing times. Individuals also change with time. The environment affects their behavior and their views about the world. People have evolved with time and have adopted new ways to present and express themselves. The fashion keeps changing fast, carrying a large number of people with it. Society has itself changed a lot and has affected the people in one way or the other. The family system has graduated to a new level and many previously unacceptable practices have gained acceptance in the society. Various micro and macro factors keep influencing the way people live in the society affecting their decisions and actions. Experiences are one of the biggest drivers of change; laws are modified based upon their desired impact in the society. Constitutions are amended based upon the demands and expectations of the citizens of the country. But there is something which never changes and remains universal to humanity. These are the set of rules for humans which remain true and deliver results in every era and at every place. They are simple to understand and have straight interpretation. Successful people in every generation have quoted them again and again as the main reason for their success. These rules bring the best out of them making them perform feats which looked impossible for others. As every human has the same potential but only few of them are able to perform extraordinary, these rules are the foundation for that difference. Many communities strictly follow some basic rules which make them successful and prosperous. They make these principles a part of their culture by associating them with religion or to the uniqueness of their community. They have learned these rules through generations of trial and error, over a long period of time. With time these becomes beliefs, which guides and defines the actions of the members of community. Some of these principles run in the cultures of successful families, in which elders imbibe the core of their beliefs in their young ones. The fundamentals of these rules remain same while the interpretation and way of conceiving them may change from generation to generation. This book discusses these principles, in brief, and delivers the required message in limited number of words. It specifies each rule in few sentences followed by thoughts to implement them in your life. You need not follow the suggestions and find a way for implementation which suits you. The only objective is to make the reader understand the value of these rules and to motivate her to take required steps for implementing them in life. The value addition by these principles in the lives of the readers would convince them to include this learning into their lives to achieve their dreams and to get success in their endeavors. To write this book we identified the success principles of various cultures and communities which they transfer to their next generation. Generally each community has only specific values which are considered as the foundation for their strength and exclusivity. We have tried to understand these fundamental principles of these cultures and present them in this work. To keep everything simple we have specified the concept and left it to the reader to comprehend and implement it in their own way in life.

I found a need in the market for would-be entrepreneurs who require a resource which is simple, short and to-the-point for creating a business plan. It should guide the entrepreneur at every stage of the process, while focusing on the startups. It should be able to help even the first time entrepreneurs. The most important activity in developing a business plan is to think through each point of potential business in depth then based upon that knowledge and information create a perfect write-up about the topic which would answer most of the queries of the reader. This book would help you by taking you through that process of thinking and writing. This resource would act as an indispensable resource for the entrepreneurs who have an idea and are looking forward to raise funds to start a company of their own. This would guide them in filling the gaps to have a complete clarity about their offering. The aim of convincing a potential investor through a business plan is secondary; the primary objective is to build a belief about the idea. During the process of developing a business plan you tend to explore almost all aspects of the proposed business. You need to search for the information and responses to the queries and objections raised during the process. Areas for which information is not available, you need to identify some logical assumptions using common sense, information and market models available. By the end of the process you are supposed to have visited every corner of the proposed venture. The weak idea would be rejected during the business plan development process, as either it would be a loss making proposition or it leads to unsustainable profits or looks illogical. Once you are convinced with the business idea and believe in it then it is much easier to convince the investors or other potential stakeholders. This book would provide you those guidelines to prepare a complete business plan. These guidelines would focus your energies onto the gaps to be filled, which you would do either by searching for more information or intensifying the depth of your discussions with your team. The material is organized in such a way that it would make you think through almost all aspects of your planned business. This book would only act a support system during your process of business plan development, while the major work would be undertaken by you and your team. It can point to the weak links and gaps but the responsibility of clarifying it would rest on your shoulders. If you want you can avoid certain complex issues, which you are not able to answer, but you need to understand that they would come back to you later in much fierce form. It would be better that all complex issues receive your special attention. This book would take you to every section and subsection of the business plan and guide your focus onto the issues to be discussed and detailed in the document.

The purpose of writing this book is to create a manual for those who are looking forward to a resource to transform themselves. Most of the time we know about the right actions but we are so hard pressed with time that initiation is not taken. The power to create that meaningful change is inside all of us and we need a tender support and guidance to have meaningful and prosperous life. This resource would help all those who are seeking this transformation and desire to have a lasting positive change in life. The process of true transformation is gradual and slow, it cannot be done instantly. Any immediate change cannot be true and durable. Transformation is not a one-step process but a series of steps understood and experienced within a proper time frame. The way of implementing these transformative ideas would be different for each individual and can only be understood and designed with experience. Reading can only help you to appreciate it but to bring an enduring positive change you need to execute and experience its power in your life. Real change would come from the output you will get by the end of each week. All ideas presented in this work will not have equal effect on all readers; some ideas may work well on some individuals in comparison to others, certain ideas may not be applicable for few readers who may redesign it in their own context. A complete sincerity towards this transformation process would be the most important tool to gain the true benefits of this journey. By taking it casually you would only improve your knowledge about the success principles of your life, which if shared, could improve the life of someone else. This is not a magic pill which can make you a star in a day or even in a month, rather it is a gradual process to take the complete control of your life by making small positive changes every week and create a complete new you. This is a journey of 52 weeks, which is exactly one year. We will take each step every weekend, understand the concept for the week and identify the ways to implement it in your life. You will implement the idea for the whole week i.e. Monday to Saturday (Week 1) and move on to the next idea again on Sunday and implement it on Week 2. It will not affect your daily life but will give you a strong but simple tool to excel your life both at work and in personal life. Once you complete a week you will be able to understand the concept in proper way and even experience it. You would be able to find ideas to integrate it in your life. It would be helpful if you could keep reminding yourself, regularly, about all the learning of previous weeks for each of remaining weeks. All 52 steps are designed in such a way that it would gel easily with your life, body, mind, emotions and soul. It would be great if you can give complete sincerity to these steps without any break as each would give strength to other. It is like a medicine course which would be effective if done according to prescription plan. The ideas are simple and most of them would be known to readers, but somehow they were not implemented in their life for one reason or other. Readers can implement it according to the ways specified in the book or design their own methods, the purpose is to experience the power of the idea and try to make it a part of your life. All these ideas would cover almost every aspect in your life and would be enough to transform your life to give you more happiness, satisfaction, success and prosperity. It is suggested that you should ease the intensity of implementation of an idea or altogether drop that particular method, if you feel uncomfortable in execution. You can come back to it later. The objective is to add value in your life not to make you uncomfortable.

This book looks at some events of life and tries to view them in optimistic ways. I interacted with a large number of successful people to look for their secrets. In most of the cases I found the similar ways of perceiving the events of their life. These events are neither good nor bad; they are just events, open to an empowering or a negative perception. What we describe here are a number of events and right way of perceiving them. The process of rightly perceiving any event is extremely simple, which would require a consciously created optimistic thinking process. Our mind tends to look at most of the happenings of life in passive ways. We need to train our mind with right statements and questions to feel positive and in control of the situation. This book covers a number of such events followed by empowering statements and questions to focus on the positive side of each event. This diversion of attention would help you to protect yourself from any harm which the event can cause, instead use it as a learning platform to make you successful in life.

The most important aspect for developing new ideas about services and subsequently designing it requires a proper methodology, which is generally simple but effective. Every successful company has their set of methods to design the services but the fundamental ideas remain same. This book tries to reveal the effective but simple methodology of designing the great services. The methodology discussed in the book has four segments and is called READ Technique. READ stands for Research, Experience, Analyze and Discover. 'Research segment' focuses on capturing and analyzing the information available in the market, 'Experience segment' focuses on checking out the views and ideas generated, 'Analyze Segment' focuses on observing the aspects for service and 'Discover Segment' focuses on surveys and interviews. Each of the four segments has several devices and methods specified in this work which would help the professionals in designing great and winning services. To design a great service the designers need to focus on a specific area of the design process. The specified segments and devices in the book would serve the designers by focusing their attention to each area of the design process. Each device described in the book briefly describes it, specifies its importance & value, explain the way to use it and supported by an example to describe it. To contrast the available books on service design methods, we have kept this book extremely simple. The specified devices can be used by any person looking to design services. The simplicity of the devices is evident from the fact that even a layperson, with no knowledge about service design, can understand and use these devices. The services are differentiated by their value proposition, quality of delivery and features. A great design of service evolves mainly from the attitude and culture of the organization rather than any technical expertise.