I found a need in the market for would-be entrepreneurs who require
a resource which is simple, short and to-the-point for creating a
business plan. It should guide the entrepreneur at every stage of
the process, while focusing on the startups. It should be able to
help even the first time entrepreneurs. The most important activity
in developing a business plan is to think through each point of
potential business in depth then based upon that knowledge and
information create a perfect write-up about the topic which would
answer most of the queries of the reader. This book would help you
by taking you through that process of thinking and writing. This
resource would act as an indispensable resource for the
entrepreneurs who have an idea and are looking forward to raise
funds to start a company of their own. This would guide them in
filling the gaps to have a complete clarity about their offering.
The aim of convincing a potential investor through a business plan
is secondary; the primary objective is to build a belief about the
idea. During the process of developing a business plan you tend to
explore almost all aspects of the proposed business. You need to
search for the information and responses to the queries and
objections raised during the process. Areas for which information
is not available, you need to identify some logical assumptions
using common sense, information and market models available. By the
end of the process you are supposed to have visited every corner of
the proposed venture. The weak idea would be rejected during the
business plan development process, as either it would be a loss
making proposition or it leads to unsustainable profits or looks
illogical. Once you are convinced with the business idea and
believe in it then it is much easier to convince the investors or
other potential stakeholders. This book would provide you those
guidelines to prepare a complete business plan. These guidelines
would focus your energies onto the gaps to be filled, which you
would do either by searching for more information or intensifying
the depth of your discussions with your team. The material is
organized in such a way that it would make you think through almost
all aspects of your planned business. This book would only act a
support system during your process of business plan development,
while the major work would be undertaken by you and your team. It
can point to the weak links and gaps but the responsibility of
clarifying it would rest on your shoulders. If you want you can
avoid certain complex issues, which you are not able to answer, but
you need to understand that they would come back to you later in
much fierce form. It would be better that all complex issues
receive your special attention. This book would take you to every
section and subsection of the business plan and guide your focus
onto the issues to be discussed and detailed in the document.
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