In this book Ari Ofengenden examines the ways that Israel's integration into global economy has affected its main stream culture. Ofengenden uses works of Israeli film, literature, and television, from the past 30 years to conceptualize the changes in Israel's culture. He analyzes the central phenomena associated with Israel's integration into the global economy including: the demise of realism and the rise of commercial culture, the production of film, television, and novels for western audiences, and the critiques of capitalism in media. Ofengenden also explores the refiguring national identity through critique of masculinity. The book also discusses the affect globalization and marketization has had on modern narratives of the Arab-Israeli conflict.

The poet Abraham Shlonsky (1900-1973) can be regarded as the main architect of Jewish Modernism and Hebrew secular culture. In his crucial contribution, Ari Ofengenden disentangles Shlonsky's work from Zionist readings and shows how his poetics redeem experiences of radical political displacement, exile and alienation through the use of a precise, chiseled yet playfully enigmatic style. Writing on immigrants, refugees and urban outcasts following the traumatic events of the First World War and the Civil War in Russia, his poetry constitutes a fusion of Modernist European poetry with biblical and rabbinic sources with the influences of Georg Trakl and Rimbaud. The book situates Shlonsky's poetry in the context of his "rebellion" against the romantic poetry of C.N. Bialik and as an active participant in the European styles of Symbolism and Expressionism. The book is indispensable for understanding Modern Hebrew and Jewish culture, and more generally as an exemplar of today's more prevalent hybridizations of tradition and modernity.

In this book Ari Ofengenden examines the ways that Israel's integration into global economy has affected its main stream culture. Ofengenden uses works of Israeli film, literature, and television, from the past 30 years to conceptualize the changes in Israel's culture. He analyzes the central phenomena associated with Israel's integration into the global economy including: the demise of realism and the rise of commercial culture, the production of film, television, and novels for western audiences, and the critiques of capitalism in media. Ofengenden also explores the refiguring national identity through critique of masculinity. The book also discusses the affect globalization and marketization has had on modern narratives of the Arab-Israeli conflict.

Ideas that are employed to legitimize and make us consent to authority and its hierarchies also disempower us, leaving us anxious, depressed, and discontent. They are constantly hammered into us by the media, by our friends and family, and by institutions. They also come to us by way of films, motivational speakers, business gurus, as well as in the actions we take in our everyday lives and in the experiences of who we are. In The Ruling Ideas: How They Ruin Society and Make You Miserable, Ari Ofengenden examines many of these ideas, such as the entrepreneurial-self, the utility-oriented economic man, technological progress, virtues and values, as well as family values, God, nation and race. Ofengenden provides a deft analysis, on the one hand, of the beliefs we hold, the ideas behind them that make us consent to the social order, and how we often fool ourselves into believing these ideas; on the other hand, the author proffers a way to combat these ideas, to live without them and develop alternatives.