In this book Ari Ofengenden examines the ways that Israel's
integration into global economy has affected its main stream
culture. Ofengenden uses works of Israeli film, literature, and
television, from the past 30 years to conceptualize the changes in
Israel's culture. He analyzes the central phenomena associated with
Israel's integration into the global economy including: the demise
of realism and the rise of commercial culture, the production of
film, television, and novels for western audiences, and the
critiques of capitalism in media. Ofengenden also explores the
refiguring national identity through critique of masculinity. The
book also discusses the affect globalization and marketization has
had on modern narratives of the Arab-Israeli conflict.
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