The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, management and practice. It explores the insights different methodologies, carried out with different kinds of audiences, can contribute both to our immediate understanding of audiences and to the future development of audience research. The book showcases research across the myriad fields that contribute to audience scholarship, highlighting the ability of audience research to engage thinkers and practitioners, from across often falsely divided art forms and academic fields. Together in one volume, these different methodologies explore the potential complementarity of evolving approaches to audience research and provide an in-depth opportunity for investigating innovative methods. Focusing on the need to understand audiences in a deeper and richer way, this volume offers a crucible of thinking and re-thinking about how society understands the impact of arts and culture on audiences. Audience Data and Research: Perspectives from Cultural Policy, Arts Management and Practice serves as a catalyst to stimulate new critical debate on the potential of empirical audience research to provide fresh insights into questions of audience enrichment and cultural value. It will be a key resource for scholars and researchers of audience studies, media and cultural studies, performance arts research, arts management, and cultural policy. This book was originally published as a special issue of Cultural Trends.

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Includes global case studies of organizations in the cultural sector to facilitate translation of theory into practice Author team combines academic and practitioner expertise Unique combination of fundraising and creative/cultural industries

Includes global case studies of organizations in the cultural sector to facilitate translation of theory into practice Author team combines academic and practitioner expertise Unique combination of fundraising and creative/cultural industries

1) This is the first handbook of its kind in Audience studies. 2) The final section, Part 4, consists of shorter chapters and is orientated not thematically but around a series of keywords. This will enable greater diversity of voice (including of artists and audiences) and space for the playful, the unexpected, the sideways view.

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.