Entertainment Management - Towards Best Practice (Hardcover)

Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Series:	CABI Tourism Texts
Release date:	June 2014
Editors:	Stuart Moss • Ben Walmsley
Dimensions:	246 x 189 x 23mm (L x W x T)
Format:	Hardcover
Pages:	328
ISBN-13:	978-1-78064-022-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > General Promotions
LSN:	1-78064-022-6
Barcode:	9781780640228

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