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Audience Engagement in the Performing Arts - A Critical Analysis (Paperback, 1st ed. 2019)
Loot Price: R2,549
Discovery Miles 25 490
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Audience Engagement in the Performing Arts - A Critical Analysis (Paperback, 1st ed. 2019)
Series: New Directions in Cultural Policy Research
Expected to ship within 10 - 15 working days
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This book explores the concept of audience engagement from a number
of complementary perspectives, including cultural value, arts
marketing, co-creation and digital engagement. It offers a critical
review of the existing literature on audience research and
engagement, and provides an overview of established and emerging
methodologies deployed to undertake research with audiences. The
book focusses on the performing arts, but draws from a rich
diversity of academic fields to make the case for a radically
interdisciplinary approach to audience research. The book's
underlying thesis is that at the heart of audience research there
is a mutual exchange of value wherein audiences ideally play the
role of strategic partners in the mission fulfilment of arts
organisations. Illustrating how audiences have traditionally been
side-lined, homogenised and vilified, it contends that the future
paradigm of audience studies should be based on an engagement
model, wherein audiences take their rightful place as subjects
rather than objects of empirical research.
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