Exam Board: Pearson BTEC Academic Level: BTEC National Subject: Engineering First teaching: September 2016 First Exams: Summer 2017 The Revision Guide is accompanied by an ActiveBook (eBook) so that learners have the choice and flexibility to access materials anytime or anywhere. The visually engaging format breaks the content down into easily-digestible sections for students and provides hassle-free instant-access revision for learners. Clear specification fit, with revision activities and annotated sample responses for each unit to show students how to tackle the assessed tasks. Written with students in mind - in an informal voice that talks directly to them. Designed to be used alongside the Workbook with clear unit-by-unit correspondence to make it easy to use the books together.

During the 1960s the German philosopher Jurgen Habermas introduced the notion of a "bourgeois public sphere" in order to describe the symbolic arena of political life and conversation that originated with the cultural institutions of the early eighteenth-century; since then the "public sphere" itself has become perhaps one of the most debated concepts at the very heart of modernity. For Habermas, the tension between the administrative power of the state, with its understanding of sovereignty, and the emerging institutions of the bourgeoisie-coffee houses, periodicals, encyclopedias, literary culture, etc.-was seen as being mediated by the public sphere, making it a symbolic site of public reasoning. This volume examines whether the "public sphere" remains a central explanatory model in the social sciences, political theory, and the humanities.

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades. Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book's novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

Why do different groups of people behave in different ways when dealing with the common challenges of human life? The answer often lies in their cultural attitudes, values, and consequent behaviours. The study of human culture has been deemed a key contribution to understanding human life for many centuries. Explanations and descriptions of cultural characteristics abound, but in the field of business, none have been more influential and warmly embraced than those developed by Geert Hofstede and the GLOBE group. These models of national culture, which characterise Japanese, Americans, French and may other nationalities in terms of common characteristics such as collectivism, masculinity, and power distance, are the most widely cited and applied in business research, teaching and recommendations for practice. But this seminal work needs a careful reality check. The authors of this book point out a range of problems associated with the Hofstede and GLOBE national culture measures which bring into question their accuracy and usefulness in meeting the expectations of management culture researchers and students. This book explains in detail why the measures developed by Hofstede and GLOBE are of dubious validity and why they should be viewed with caution by those looking for answers to the complex questions of culture.

Ranging geographically from Tierra del Fuego to California and the Caribbean, and historically from early European sightings and the utopian projects of would-be colonizers to the present-day cultural politics of migrant communities and international relations, this volume presents a rich variety of case studies and scholarly perspectives on the interplay of diverse cultures in the Americas since the European conquest. Subjects covered include documentary and archaeological evidence of cultural interaction, the collection of native artifacts and the role of museums in the interpretation of indigenous traditions, the cultural impact of Christian missions and the representation of indigenous cultures in writings addressed to European readers, the development of Latin American artistic traditions and the incorporation of motifs from European classical antiquity into modern popular culture, the contribution of Afro-descendants to the cultural mix of Latin America and the erasure of the Hispanic heritage from cultural perceptions of California since the nineteenth century. By offering accessible and well-illustrated accounts of a wide range of particular cases, the volume aims to stimulate thinking about historical and methodological issues, which can be exploited in a teaching context as well as in the furtherance of research projects in a comparative and transnational framework.

During the 1960s the German philosopher Jurgen Habermas introduced the notion of a "bourgeois public sphere" in order to describe the symbolic arena of political life and conversation that originated with the cultural institutions of the early eighteenth-century; since then the "public sphere" itself has become perhaps one of the most debated concepts at the very heart of modernity. For Habermas, the tension between the administrative power of the state, with its understanding of sovereignty, and the emerging institutions of the bourgeoisie-coffee houses, periodicals, encyclopedias, literary culture, etc.-was seen as being mediated by the public sphere, making it a symbolic site of public reasoning. This volume examines whether the "public sphere" remains a central explanatory model in the social sciences, political theory, and the humanities.

Initially propounded by the philosopher J rgen Habermas in 1962 in order to describe the realm of social discourse between the state on one hand, and the private sphere of the market and the family on the other, the concept of a bourgeois public sphere quickly became a central point of reference in the humanities and social sciences. This volume reassesses the validity and reach of Habermas's concept beyond political theory by exploring concrete literary and cultural manifestations in early modern and modern Europe. The contributors ask whether, and in what forms, a social formation that rightfully can be called the "public sphere" really existed at particular historical junctures, and consider the senses in which the "public sphere" should rather be replaced by a multitude of interacting cultural and social "publics." This volume offers insights into the current status of the "public sphere" within the disciplinary formation of the humanities and social sciences at the beginning of the twenty-first century.

Ranging geographically from Tierra del Fuego to California and the Caribbean, and historically from early European sightings and the utopian projects of would-be colonizers to the present-day cultural politics of migrant communities and international relations, this volume presents a rich variety of case studies and scholarly perspectives on the interplay of diverse cultures in the Americas since the European conquest. Subjects covered include documentary and archaeological evidence of cultural interaction, the collection of native artifacts and the role of museums in the interpretation of indigenous traditions, the cultural impact of Christian missions and the representation of indigenous cultures in writings addressed to European readers, the development of Latin American artistic traditions and the incorporation of motifs from European classical antiquity into modern popular culture, the contribution of Afro-descendants to the cultural mix of Latin America and the erasure of the Hispanic heritage from cultural perceptions of California since the nineteenth century. By offering accessible and well-illustrated accounts of a wide range of particular cases, the volume aims to stimulate thinking about historical and methodological issues, which can be exploited in a teaching context as well as in the furtherance of research projects in a comparative and transnational framework.

The urban spaces we inhabit today have been moulded by a combination of historical forces -- by social and economic processes, by the specific designs of urban planners, and by the regulatory and ritual practices of earlier times. As arenas of cultural activity they are also imbued with legends, symbolic associations, and historical memories. This second volume of papers arising from the conference 'Imagining the City', held in Cambridge in 2004, examines the physical organization and the imaginative perception of cities from both a historical and a contemporary perspective, and over a geographical range that reaches from Ukraine to Mexico. It includes discussions of the ways in which cities have been envisaged in late antiquity, in the Middle Ages, and in early modern times, as sites of religious, cultural and political rituals; of the uses to which urban spaces have been put by industrial societies and by the political cultures of the twentieth century; and of the implications for the populations of particular cities of the roles these have played in establishing the historical identity of particular communities (whether national, political or religious) and in the delineation of boundaries between cultures.

Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times as 'common sense philosophy of the highest order'.
This unrivalled introduction to a great philosopher and brilliant writer incorporates carefully selected excerpts from Mary Midgley's bestselling books, including Wickedness, Beast and Man, Science and Poetry, and The Myths We Live By. With a specially written foreword by James Lovelock, this classic text presents a superb and eminently readable insight into questions she has returned to time and again in her renowned sharp prose. This anthology discusses major topics, such as the roots of human nature, reason and imagination, the myths of science and the importance of holism in thinking about science and the environment.

This is the third and final volume of papers given at the 'Fragile Tradition' conference in Cambridge, 2002. Together these volumes provide a conspectus of current research on the cultural, historical and literary imagination of the German-speaking world in the period since 1500. This volume highlights the connections between developments in technology and scientific thought since the sixteenth century on the one hand, and the ways in which the creative imagination of literary writers has responded to those developments on the other. It focuses particularly on the changing conceptions of nature, art, and what it means to be human in the modern period, as the effects of industrial technology and biological knowledge became apparent. It also explores the impact on literary writing and the established reading culture of the new media of photography, film and telecommunication in the twentieth century.

This is the second of three volumes based on papers given at the 'Fragile Tradition' conference in Cambridge, 2002. Together they provide a conspectus of current research on the cultural, historical and literary imagination of the German-speaking world across the whole of the modern period. This volume highlights the connections between cultural identity and the sense of nationhood which are to be found in literary writing, the history of ideas, and the interaction between European cultures from the late Middle Ages to the present day. It focuses particularly on the way myths of cultural identity are passed on and transformed historically; on the fashioning of various models of modern German identity with reference to the cultures of Greece, France, England and Renaissance Italy; on the reflection of 19th-century nationalism in literary writing and ideas about languages; and on the ways in which cultural values have asserted themselves in relation to moments of catastrophe and abrupt political change in the 1920s, the 1940s, and the 1990s.

Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times as 'common sense philosophy of the highest order'.
This unrivalled introduction to a great philosopher and brilliant writer incorporates carefully selected excerpts from Mary Midgley's bestselling books, including Wickedness, Beast and Man, Science and Poetry, and The Myths We Live By. With a specially written foreword by James Lovelock, this classic text presents a superb and eminently readable insight into questions she has returned to time and again in her renowned sharp prose. This anthology discusses major topics, such as the roots of human nature, reason and imagination, the myths of science and the importance of holism in thinking about science and the environment.

David Midgley's autobiography describes the author's own Life Script; from childhood failure and humiliation, to recovery, transactional analysis and a career in casework and counselling as a probation officer. Midgley writes about his training to be a psychotherapist, his experience of personal therapy, training workshops, and the trauma of deferment at a Final Exam Board before he eventually qualifies as a clinical transactional analyst. After his early retirement from the Probation Service the author describes how he established a successful private practice. Experiencing conflict between his humanist professional stance, the growing awareness that there is more to the remarkable pattern of his life than mere chance, finally precipitates a crisis and professional burnout. David Midgley's richly varied life has taken him into military intelligence, probation and prison work, television and radio presenting, preaching and lecturing, counselling and psychotherapy and, finally - after motor neurone disease had robbed him of mobility and the ability to speak coherently - writing.

New essays introducing a broad range of novelists of the Weimar period. The Weimar Republic was a turbulent and fateful time in German history. Characterized by economic and political instability, polarization, and radicalism, the period witnessed the efforts of many German writers to play a leading political role, whether directly, in the chaotic years of 1918-1919, or indirectly, through their works. The novelists chosen range from such now-canonical authors as Alfred Doeblin, Hermann Hesse, and Heinrich Mann to bestselling writers of the time such as Erich Maria Remarque, B. Traven, Vicki Baum, and Hans Fallada. They also span the political spectrum, from the right-wing Ernst Junger to pacifists such as Remarque. The journalistic engagement of JosephRoth, otherwise well known as a novelist, and of the recently rediscovered writer Gabriele Tergit is also represented. Contributors: Paul Bishop, Roland Dollinger, Helen Chambers, Karin V. Gunnemann, David Midgley, Brian Murdoch, Fiona Sutton, Heather Valencia, Jenny Williams, Roger Woods. Karl Leydecker is Reader in German at the University of Kent.

A re-examination of the George Circle in the cultural and political contexts of Wilhelmine, Weimar, and Nazi Germany. Stefan George (1868-1933) was one of the most important figures in modern German culture. His poetry, in its originality and impact, has been ranked with that of Goethe and Hoelderlin. Yet George's reach extended beyond the sphereof literature. In the early 1900s, he gathered around himself a circle of disciples who subscribed to his vision of comprehensive cultural-spiritual renewal and sought to turn it into reality. The ideas of the George Circle profoundly affected Germany's educated middle class, especially in the aftermath of the First World War, when their critique of bourgeois liberalism, materialism, and scholarship (Wissenschaft) as well as their call for new formsof leadership (Herrschaft) and a new Reich found wider resonance. The essays collected in the present volume critically re-examine these ideas, their contexts, and their influence. They provide new perspectives on the intersection of culture and politics in the works of the George Circle, not least its ambivalent relationship to National Socialism. Contributors: Adam Bisno, Richard Faber, Rudiger Goerner, Peter Hoffmann, Thomas Karlauf, Melissa S. Lane, Robert E. Lerner, David Midgley, Robert E. Norton, Ray Ockenden, Ute Oelmann, Martin A. Ruehl, Bertram Schefold. Melissa S. Lane is Professor of Politics at Princeton University. Martin A. Ruehl is Lecturerin German Thought and Fellow of Trinity Hall, University of Cambridge.

Writing Weimar shows how German literature between 1918 and 1933 is related both to the politics of the time and to longer-term cultural developments. Individual chapters discuss developments in particular genres and the significance of the term Neue Sachlichkeit, as well as the treatment of the city, technology, and the First World War.

Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO). Unless academic research is relevant at the C-suite level, it is unlikely to be paid much attention lower down the organization. Strategic Marketing for the C-Suite has three objectives: (1) to understand what we can learn from recent academic research on strategic marketing, (2) to test the validity of earlier editorial positions, and (3) to make some modest suggestions as to what the field might do better in the future. The author addresses these objectives through a review of the academic research on a set of strategic marketing issues that are of relevance to top executives. Strategic Marketing for the C-Suite is structured in four steps. First, it examines the meaning of the phrase strategic marketing to help define the scope of the literature review and the role of the CMO in the firm, drawing on both the academic and practitioner literature. The second step identifies the key domains and associated issues that are currently relevant to the CMO and C-suite including the value of marketing to the firm, managing the new digital market space, achieving profitable growth through innovation, marketing capabilities as a source of competitive advantage, and addressing society's major concerns. The third step reviews the marketing literature relating to these five domains, and, in doing so, identifies the key research themes within each domain, and draws conclusions on these themes and overall conclusions on the domain itself. The fourth and final step summarizes what we learn from a decade's worth of research on strategic marketing, draws conclusions on the validity of earlier research, and discusses the implications for the field of academic marketing.

Urban living presents both challenges and opportunities for individuals and societies in their attempts to maintain and determine their cultural identity. Mobility, fragility, and inventive self-fashioning are common features of life in Europe's big cities throughout the modern period. This volume is based on papers given at the conference 'Imagining the City' held in Cambridge in 2004. Together they examine the city as imagined space and as a matrix for imagined worlds, using French, German, English, Italian, Russian and North American examples. They analyse modes of literary representation of the city and literary readings of cultural politics; the impact of the imagination of artists and architects on the fashioning of urban landscapes; the effect of new technologies and media (flight, photography, film, and the internet) on urban perception; and the impact of artistic interventions and activist movements on the construction and use of public spaces in the world of today. A second volume will examine the cultural and political moulding of urban space in a similar comparative perspective.

This essay collection examines the dynamics of memory organization and the way it varies among different media and modes of discourse in post-unification Germany. German unification has put the post-war period into a historical perspective. Such a rupture raises questions concerning the appropriate commemoration, preservation and reinterpretation of the past. The processes of reorientation after unification influenced the self-perception of literary authors as well as the social role, position and status of German literature. They also affected the way writers viewed the competition in which they found themselves pitted against visual and electronic media as rival windows on the past. In the context of several debates on German literature during the 1990s the discussion revolved not only around the adequate aesthetic representation of the historical and cultural heritage but even more so around the role of literature itself in that process. The contributions look at different discourses that were and still are concerned with reinterpreting and creating new collective symbols and narrative patterns in relation to Germany's past. The volume focuses on the effects of the characteristic discourses of the press, literature and its different genres, film, the internet and memorials on the depiction and performance of memories.