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Ambrose Bierce is well known to readers as the author of "The Devil's Dictionary" (1906) and numerous short stories, such as the Civil War tales gathered in "Tales of Soldiers and Civilians" (1891) and the horror stories collected in "Can Such Things Be?" (1893). But, in his own day, he was best known as a prolific and fearless jounalist, and in the 40 years of his literary career he wrote thousands of articles for newspapers and magazines in San Francisco, London, and elsewhere. Most of the articles and poems that Bierce published in his own 12-volume "Collected Works" (1909-12) first appeared in his newspaper columns, as did his celebrated tales. With the growing scholarly interest in Bierce, these contributions are eliciting more attention. This bibliography is the first to attempt an exhaustive catalog of Bierce's entire body of published work. While the volume includes a chapter of separate publications by Bierce, such as individual books, its most important feature is a chapter listing entries for his contributions to books and periodicals. These entries identify the first appearances of his stories, articles, and poems. An additional chapter lists reprints of his works, and the volume also provides information about manuscript holdings. Joshi and Schultz demonstrate that in addition to being a master short story writer, fabulist, and epigrammatist, Bierce may also have been the leading American journalist of the 19th century.
H. P. Lovecraft (1890-1937) is commonly regarded as the leading author of supernatural fiction in the 20th century. He is distinctive among writers in having a tremendous popular following as well as a considerable and increasing academic reputation as a writer of substance and significance. This encyclopedia is an exhaustive guide to many aspects of Lovecraft's life and work, codifying the detailed research on Lovecraft conducted by many scholars over the past three decades. It includes hundreds of alphabetically arranged entries on Lovecraft and presents extensive bibliographical information. The volume draws upon rare documents, including thousands of unpublished letters, in presenting plot synopses of Lovecraft's major works, descriptions of characters in his tales, capsule biographies of his major colleagues and family members, and entries on little known features in his stories, such as his imaginary book of occult lore, the "Necronomicon." The volume refers to current scholarship on the issues in question and also supplies the literary, topographical, and biographical sources for key elements in Lovecraft's work. As Lovecraft's renown continues to ascend in the 21st century, this encyclopedia will be essential to an understanding of his life and writings.
This book explores how recent findings and research provide a richer understanding of religious activities in Republican Rome and contemporary central Italic societies, including the Etruscans, during the period of the Middle and Late Republic. While much recent research has focused on the Romanization of areas outside Italy in later periods, this volume investigates religious aspects of the Romanization of the Italian peninsula itself. The essays strive to integrate literary evidence with archaeological and epigraphic material as they consider the nexus of religion and politics in early Italy; the impact of Roman institutions and practices on Italic society; the reciprocal impact of non-Roman practices and institutions on Roman custom; and the nature of 'Roman', as opposed to 'Latin', 'Italic', or 'Etruscan', religion in the period in question. The resulting volume illuminates many facets of religious praxis in Republican Italy, while at the same time complicating the categories we use to discuss it.
In "Cuba and the Future," nine leading Cubanologists analyze the causes, nature, and scope of the Cuban crisis and assess the prospects for the future. They suggest that in spite of the severity of the crisis--which Castro himself calls the worst in the country's history--the regime may well survive, at least for the near-to-intermediate future. Although the forces undermining political stability are enormous, there are also powerful factors reinforcing the state's control.
Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.
As Mexico approaches the 21st century, its problems seem to be rapidly overwhelming its prospects. Only a short time ago, with the passage of NAFTA, it appeared ready to catapult out of underdevelopment into the ranks of the industrialized countries. Then came 1994, the year of living dangerously, and suddenly Mexico appeared dangerously close to the brink of wholesale disintegration. What went wrong? And what are the prospects for the future? In Mexico Faces the 21st Century, a distinguished group of veteran Mexico watchers analyze the roots of the crisis and the outlook for political stability democratization, socioeconomic development, and U.S.-Mexican relations. Among the subjects addressed are: the crisis of the Salinas years, the changing nature of the political system, the relations between the PRI and the opposition, the internal conflicts within the PRI, the emerging power of the narcotraffickers, the role of civil society, labor and the military, the Chiapas uprising, NAFTA, the current economic crisis, illegal migration, the U.S.-Mexican borderlands, and U.S.-Mexican national security issues. Though the prognosis is for a troubled future, the outlook is by no means hopeless: political violence and socioeconomic turmoil will continue, and relations with the United States will be more conflictual than anticipated. But Mexico will probably be able to avoid a full-scale revolutionary upheaval and will continue what is likely to be a long and difficult transition to democracy.
If we could only put aside our civil pose and say what we really thought, the world would be a lot like the one alluded to in The Unabridged Devil's Dictionary. There, a bore is ""a person who talks when you wish him to listen,"" and happiness is ""an agreeable sensation arising from contemplating the misery of another."" This is the most comprehensive, authoritative edition ever of Ambrose Bierce's satiric masterpiece. It renders obsolete all other versions that have appeared in the book's ninety-year history. A virtual onslaught of acerbic, confrontational wordplay, The Unabridged Devil's Dictionary offers some 1,600 wickedly clever definitions to the vocabulary of everyday life. Little is sacred and few are safe, for Bierce targets just about any pursuit, from matrimony to immortality, that allows our willful failings and excesses to shine forth. This new edition is based on David E. Schultz and S. T. Joshi's exhaustive investigation into the book's writing and publishing history. All of Bierce's known satiric definitions are here, including previously uncollected, unpublished, and alternative entries. Definitions dropped from previous editions have been restored while nearly two hundred wrongly attributed to Bierce have been excised. For dedicated Bierce readers, an introduction and notes are also included. Ambrose Bierce's Devil's Dictionary is a classic that stands alongside the best work of satirists such as Twain, Mencken, and Thurber. This unabridged edition will be celebrated by humor fans and word lovers everywhere.
The theory of buildings was introduced by J Tits in order to focus on geometric and combinatorial aspects of simple groups of Lie type. Since then the theory has blossomed into an extremely active field of mathematical research having deep connections with topics as diverse as algebraic groups, arithmetic groups, finite simple groups, and finite geometries, as well as with graph theory and other aspects of combinatorics. This volume is an up-to-date survey of the theory of buildings with special emphasis on its interaction with related geometries. As such it will be an invaluable guide to all those whose research touches on these themes. The articles presented here are by experts in their respective fields and are based on talks given at the 1988 Buildings and Related Geometries conference at Pingree Park, Colorado. Topics covered include the classification and construction of buildings, finite groups associated with building-like geometries, graphs and association schemes.
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
A History of the Roman People offers students a comprehensive, up-to-date, readable introduction to the whole span of Roman history. Richly illustrated, this fully updated volume takes readers through the mists of Roman prehistory and a survey of the peoples of pre-Roman Italy to a balanced, thoughtful account of the complexities of the Roman Republic, its evolution into a full-fledged empire, and its ultimate decline. This latest edition enhances the political narrative with explorations of elements of daily life in the Roman world. New features in this edition include: Addition of boxes that expand on interesting elements of Roman culture mentioned only in passing in the main text. The visual arrangement of the text helps students bear in mind what is supplemental to the central narrative Increased emphasis on the contributions of women to Roman society and in religious matters Incorporation of recent archaeological finds and current debates A History of the Roman People is an excellent introduction for those with no background in Roman history. Its clear, accessible language makes it perfect for undergraduate readers in courses on Roman history and Roman culture. More experienced students wanting to expand their knowledge will also find it a rich resource for the full sweep of Roman antiquity.
Implement TMR with Your Patients and Improve Their Quality of Life Developed by Dr. Todd A. Kuiken and Dr. Gregory A. Dumanian, targeted muscle reinnervation (TMR) is a new approach to accessing motor control signals from peripheral nerves after amputation and providing sensory feedback to prosthesis users. This practical approach has many advantages over other neural-machine interfaces for the improved control of artificial limbs. Targeted Muscle Reinnervation: A Neural Interface for Artificial Limbs provides a template for the clinical implementation of TMR and a resource for further research in this new area of science. After describing the basic scientific concepts and key principles underlying TMR, the book presents surgical approaches to transhumeral and shoulder disarticulation amputations. It explores the possible role of TMR in the prevention and treatment of end-neuromas and details the principles of rehabilitation, prosthetic fitting, and occupational therapy for TMR patients. The book also describes transfer sensation and discusses the surgical and functional outcomes of the first several TMR patients. It concludes with emerging research on using TMR to further improve the function and quality of life for people with limb loss. With contributions from renowned leaders in the field, including Drs. Kuiken and Dumanian, this book is a useful guide to implementing TMR in patients with high-level upper limb amputations. It also supplies the foundation to enable improvements in TMR techniques and advances in prosthetic technology.
Implement TMR with Your Patients and Improve Their Quality of Life Developed by Dr. Todd A. Kuiken and Dr. Gregory A. Dumanian, targeted muscle reinnervation (TMR) is a new approach to accessing motor control signals from peripheral nerves after amputation and providing sensory feedback to prosthesis users. This practical approach has many advantages over other neural-machine interfaces for the improved control of artificial limbs. Targeted Muscle Reinnervation: A Neural Interface for Artificial Limbs provides a template for the clinical implementation of TMR and a resource for further research in this new area of science. After describing the basic scientific concepts and key principles underlying TMR, the book presents surgical approaches to transhumeral and shoulder disarticulation amputations. It explores the possible role of TMR in the prevention and treatment of end-neuromas and details the principles of rehabilitation, prosthetic fitting, and occupational therapy for TMR patients. The book also describes transfer sensation and discusses the surgical and functional outcomes of the first several TMR patients. It concludes with emerging research on using TMR to further improve the function and quality of life for people with limb loss. With contributions from renowned leaders in the field, including Drs. Kuiken and Dumanian, this book is a useful guide to implementing TMR in patients with high-level upper limb amputations. It also supplies the foundation to enable improvements in TMR techniques and advances in prosthetic technology.
Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book aims to supply the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors explain the latest marketing communications theories, and illustrate them with examples, vignettes and 5 in-depth case studies (British Telecom, DeBeers, Oral B, Dow Chemicals and Orange plc.
A History of the Roman People offers students a comprehensive, up-to-date, readable introduction to the whole span of Roman history. Richly illustrated, this fully updated volume takes readers through the mists of Roman prehistory and a survey of the peoples of pre-Roman Italy to a balanced, thoughtful account of the complexities of the Roman Republic, its evolution into a full-fledged empire, and its ultimate decline. This latest edition enhances the political narrative with explorations of elements of daily life in the Roman world. New features in this edition include: Addition of boxes that expand on interesting elements of Roman culture mentioned only in passing in the main text. The visual arrangement of the text helps students bear in mind what is supplemental to the central narrative Increased emphasis on the contributions of women to Roman society and in religious matters Incorporation of recent archaeological finds and current debates A History of the Roman People is an excellent introduction for those with no background in Roman history. Its clear, accessible language makes it perfect for undergraduate readers in courses on Roman history and Roman culture. More experienced students wanting to expand their knowledge will also find it a rich resource for the full sweep of Roman antiquity.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
Fulvia is the first full-length biography in English focused solely on Fulvia, who is best known as the wife of Marcus Antonius (Mark Antony). Born into a less prestigious branch of an aristocratic Roman clan in the last decades of the Roman Republic, Fulvia first rose to prominence as the wife of P. Clodius Pulcher, scion of one of the city's most powerful families and one of its most infamous and scandalous politicians. In the aftermath of his murder, Fulvia refused to shrink from the glare of public scrutiny and helped to prosecute the man responsible. Later, as the wife of Antonius, she became the most powerful woman in Rome, at one point even taking an active role in the military conflict between Antonius's allies and Octavian, the future emperor Augustus. Her husbands' enemies painted her as domineering, vicious, greedy, and petty. This book peels away the invective to reveal a strong-willed, independent woman who was, by many traditional measures, an immensely successful Roman matron.
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
After the battle of Antietam in 1862, Harriet Eaton traveled to Virginia from her home in Portland, Maine, to care for soldiers in the Army of the Potomac. Portland's Free Street Baptist Church, with liberal ties to abolition, established the Maine Camp Hospital Association and made the widowed Eaton its relief agent in the field. One of many Christians who believed that patriotic activism could redeem the nation, Eaton quickly learned that war was no respecter of religious principles. Doing the work of nurse and provisioner, Eaton tended wounded men and those with smallpox and diphtheria during two tours of duty. She preferred the first tour, which ended after the battle of Chancellorsville in 1863, to the second, more sedentary, assignment at City Point, Virginia, in 1864. There the impositions of federal bureaucracy standardized patient care at the expense of more direct communication with soldiers. Eaton deplored the arrogance of U.S. Sanitary Commissioners whom she believed saw state benevolent groups as competitors for supplies. Eaton struggled with the disruptions of transience, scarcely sleeping in the same place twice, but found the politics of daily toil even more challenging. Conflict between Eaton and co-worker Isabella Fogg erupted almost immediately over issues of propriety; the souring working conditions leading to Fogg's ouster from Maine state relief efforts by late 1863. Though Eaton praised some of the surgeons with whom she worked, she labeled others charlatans whose neglect had deadly implications for the rank and file. If she saw villainy, she also saw opportunities to convert soldiers and developed an intense spiritual connection with a private, which appears to have led to a postwar liaison. Published here for the first time, the uncensored nursing diary is a rarity among medical accounts of the war, showing Eaton to be an astute observer of human nature and not as straight-laced as we might have thought. This hardcover edition includes an extensive introduction from the editor, transcriptions of relevant letters and newspaper articles, and a thoroughly researched biographical dictionary of the people mentioned in the diary.
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