0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies

Buy Now

A Reader in Marketing Communications (Paperback, New ed) Loot Price: R1,615
Discovery Miles 16 150
A Reader in Marketing Communications (Paperback, New ed): Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz, Philip Kitchen

A Reader in Marketing Communications (Paperback, New ed)

Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz, Philip Kitchen

 (sign in to rate)
Loot Price R1,615 Discovery Miles 16 150 | Repayment Terms: R151 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2005
First published: 2006
Editors: Patrick De Pelsmacker • Lynne Eagle • Don E. Schultz • Philip Kitchen
Dimensions: 280 x 210 x 16mm (L x W x T)
Format: Paperback
Pages: 296
Edition: New ed
ISBN-13: 978-0-415-35649-7
Categories: Books > Reference & Interdisciplinary > Communication studies > General
LSN: 0-415-35649-0
Barcode: 9780415356497

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners