Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century (Hardcover)

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2001
First published:	2001
Authors:	Philip J. Kitchen • Don E. Schultz
Dimensions:	229 x 152 x 29mm (L x W x T)
Format:	Hardcover
Pages:	408
ISBN-13:	978-0-333-92639-0
Categories:	Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-333-92639-0
Barcode:	9780333926390

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