|
Showing 1 - 2 of
2 matches in All Departments
Though based on an economic transition, retailer-consumer
relationship is also influenced by non-economic factors and is a
context of social interaction. With the emergence of modern
merchandising techniques and a rise in large retail companies,
consumers have become increasingly vigilant of practice within the
retail industry. Handbook of Research on Retailer-Consumer
Relationship Management offers a complete and updated overview of
various perspectives relating to customer relationship management
within the retail industry and stimulates the search for greater
integration of these views in further research. Offering different
angles to analyse the exchange between the retailer and the
consumer, this handbook is a valuable tool for professionals and
scholars seeking to upgrade their knowledge, as well as for
upper-level students.
In the world of economics and business, engaging with loyal
customers while also seeking out new, potential customers is a
must. With the recent advancements of social media technology,
these operations have increased the need for more developed methods
to mesh consumer-business relationships and retention. The Handbook
of Research on Retailing Techniques for Optimal Consumer Engagement
and Experiences is a thought-provoking reference source that
provides vital insight into the application of present-day customer
relationship management within the retail industry. While
highlighting topics such as digital communication, e-retailing, and
social media marketing, this publication explores in-depth
merchandiser knowledge as well as the methods behind positive
retailer-consumer relationships. This book is ideally designed for
managers, executives, CEOs, sales professionals, marketers,
advertisers, brand managers, retail experts, academicians,
researchers, and students.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.