Handbook of Research on Retailer-Consumer Relationship Development (Hardcover)

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

General

Imprint:	Idea Group,U.S.
Country of origin:	United States
Series:	Advances in Marketing, Customer Relationship Management, and E-Services
Release date:	May 2014
First published:	June 2014
Editors:	Fabio Musso • Elena Druica
Dimensions:	229 x 152 x 33mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	685
ISBN-13:	978-1-4666-6074-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN:	1-4666-6074-0
Barcode:	9781466660748

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