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Russia, the largest country in the world, has untapped tourism
potential. Historic and cultural resources, natural attractions,
and business opportunities attract a growing number of visitors to
this fast-growing country. The book will appeal to a broad base of
students, professors, and practitioners. It addresses tourism as a
system, provides essentials of management and marketing, discusses
tourism planning and impact management, and proposes strategies and
recommendations to improve Russia as an international destination.
It is also unique in its approach: it has been written by a group
of collaborating authors as part of an EU-funded project that
created links between tourism academics from Russia and the
European Union. Each chapter was co-written by an international mix
of contributors who have worked together on tourism and Russia for
two years. This project has been funded with support from the
European Commission. It reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be
made of the information contained therein.
In recent years there has been a considerable interest in the
cultural aspects of tourism such as the impacts of culture on
tourism planning, development, management and marketing. However,
the focus has been on material forms of culture such as arts,
music, or crafts. The impacts of national culture on tourist
behavior and travel decision-making have not been paid much
attention. Only in the last two years have cross-cultural issues
begun to generate significant interest among academics. An
examination of cultural characteristics and differences is
extremely important to the tourism industry because today's tourism
environment is becoming increasingly international. Information on
the nature of the cultural differences between international
tourists and locals is not readily available in tourism literature.
The concept of culture is very complex and includes such abstract
concepts as satisfaction, attitude and loyalty. International
Tourism brings these concepts to the undergraduate student in
tourism, as well as students in the related fields of marketing,
management, international business, and cross-cultural
communication. Designed as a textbook, it is organized and
presented in an integrated and relevant way for the benefit of a
worldwide audience.
Research delivers a multitude of approaches to value creation,
represented here as a set of definitions, perspectives and
interpretations of how tourists, as customers, create value alone
and with others. Now updated throughout, Creating Experience Value
in Tourism, 2nd Edition provides a clarification of these
approaches as well as a practical translation as to how they can
work within industry. Including a framework to distinguish among
key resources or antecedents of customer value, this new edition: -
Introduces the concept of co-creation of value in the tourist
experience, looking at the definitions, structures and models
available; - Provides a new chapter addressing value creation and
resource configuration; - Considers consumer behaviour and factors
affecting value creation from both physiological and psychological
perspectives; - Introduces a new full colour internal design to aid
understanding. Concluding with a summary of the areas for future
research, this is a key resource for researchers, particularly
those interested in experience value and co-creation, as well as a
useful read for students of tourism and related industries.
Research delivers a multitude of approaches to value creation,
represented here as a set of definitions, perspectives and
interpretations of how tourists, as customers, create value alone
and with others. Now updated throughout, Creating Experience Value
in Tourism, 2nd Edition provides a clarification of these
approaches as well as a practical translation as to how they can
work within industry. Including a framework to distinguish among
key resources or antecedents of customer value, this new edition: -
Introduces the concept of co-creation of value in the tourist
experience, looking at the definitions, structures and models
available; - Provides a new chapter addressing value creation and
resource configuration; - Considers consumer behaviour and factors
affecting value creation from both physiological and psychological
perspectives; - Introduces a new full colour internal design to aid
understanding. Concluding with a summary of the areas for future
research, this is a key resource for researchers, particularly
those interested in experience value and co-creation, as well as a
useful read for students of tourism and related industries.
In recent years there has been a considerable interest in the
cultural aspects of tourism such as the impacts of culture on
tourism planning, development, management, and marketing. However,
the focus has been on material forms of culture such as arts,
music, or crafts. The impacts of national culture on tourist
behavior and travel decision-making have not been paid much
attention. Only in the last two years have cross-cultural issues
begun to generate significant interest among academics.
An examination of cultural characteristics and differences is
extremely important to the tourism industry because today's tourism
environment is becoming increasingly international. Advances in
technology, and improved communication and transportation have
enhanced peoples' mobility and travel such that exposure to
culturally different societies, cultures exchanges and interactions
is now commonplace. It is imperative for industry representatives,
who operate in the international business environment and deal with
foreign tourists on a daily basis, to understand the influence of
national cultures of their customers.
Unfortunately, information on the nature of the cultural
differences between international tourists and locals is not
readily available in tourism literature. The concept of culture is
very complex. The analysis of cultural differences in a
multidisciplinary tourism context and/or application of the
literature on cultural differences in the abstract concepts such as
satisfaction, attitude or loyalty (that have different meanings in
different cultures) to the tourism context create problems.
Although the effects of national characteristics on consumer
behavior in general have beeninvestigated in several research
studies, more information is required concerning the cultural
differences in the tourism context.
This book will bring these concepts to the undergraduate student in
tourism, as well as students in the related fields of marketing,
management, international business, and cross-cultural
communication. Designed as a textbook, it will organized and
presented in an integrated and relevant way for the benefit of a
worldwide audience.
* Provides comprehensive coverage of cross-cultural issues and
behavior in tourism
* Textbook design features learning objectives, discussion points
and review questions to facilitate student use
* Illustrates how international cultural differences influence
travel decision-making
Russia, the largest country in the world, has untapped tourism
potential. Historic and cultural resources, natural attractions,
and business opportunities attract a growing number of visitors to
this fast-growing country. The book will appeal to a broad base of
students, professors, and practitioners. It addresses tourism as a
system, provides essentials of management and marketing, discusses
tourism planning and impact management, and proposes strategies and
recommendations to improve Russia as an international destination.
It is also unique in its approach: it has been written by a group
of collaborating authors as part of an EU-funded project that
created links between tourism academics from Russia and the
European Union. Each chapter was co-written by an international mix
of contributors who have worked together on tourism and Russia for
two years. This project has been funded with support from the
European Commission. It reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be
made of the information contained therein.
Warm-water islands are a cohesive group of islands distinguished by
their geography and remoteness, history as former colonial
territories, and dependence on external stakeholders for their
economic and social development. Warm-water island destinations
also have a year-round tourism industry. These island tourism
destinations are facing unprecedented adjustment challenges in the
wake of increasing globalization and susceptibility to external
shocks, and are in search of appropriate policy responses to that
globalization. It is critical for small islands to understand how
these challenges affect tourism performance and how they impact
their residents. Tourism Management in Warm-water Island
Destinations unearths the critical aspects that contribute to
tourism development and growth in islands. Particular emphasis is
placed on destinations such as the Caribbean, with lessons learned
that are applicable to other island tourism contexts in the
Mediterranean, Indian Ocean and the Pacific. * Presents emerging
research themes and methodology; * Provides insight into factors
that result in successful and unsuccessful cases; * Features a
focus on Cuba and its reintroduction to the tourism landscape. This
book provides a platform for emerging systemic perspectives of the
various aspects of island tourism, with the view that strategies
for the management and development of tourism in island
environments can be improved and will be of interest to those
studying and researching within destination management.
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