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Tourism in Russia - A Management Handbook (Russian Translation) (Russian, Hardcover)
Loot Price: R3,996
Discovery Miles 39 960
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Tourism in Russia - A Management Handbook (Russian Translation) (Russian, Hardcover)
Expected to ship within 12 - 17 working days
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Russia, the largest country in the world, has untapped tourism
potential. Historic and cultural resources, natural attractions,
and business opportunities attract a growing number of visitors to
this fast-growing country. The book will appeal to a broad base of
students, professors, and practitioners. It addresses tourism as a
system, provides essentials of management and marketing, discusses
tourism planning and impact management, and proposes strategies and
recommendations to improve Russia as an international destination.
It is also unique in its approach: it has been written by a group
of collaborating authors as part of an EU-funded project that
created links between tourism academics from Russia and the
European Union. Each chapter was co-written by an international mix
of contributors who have worked together on tourism and Russia for
two years. This project has been funded with support from the
European Commission. It reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be
made of the information contained therein.
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