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Creating Experience Value in Tourism (Paperback)
Loot Price: R1,401
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Creating Experience Value in Tourism (Paperback)
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Research delivers a multitude of approaches to value creation,
represented here as a set of definitions, perspectives and
interpretations of how tourists, as customers, create value alone
and with others. Now updated throughout, Creating Experience Value
in Tourism, 2nd Edition provides a clarification of these
approaches as well as a practical translation as to how they can
work within industry. Including a framework to distinguish among
key resources or antecedents of customer value, this new edition: -
Introduces the concept of co-creation of value in the tourist
experience, looking at the definitions, structures and models
available; - Provides a new chapter addressing value creation and
resource configuration; - Considers consumer behaviour and factors
affecting value creation from both physiological and psychological
perspectives; - Introduces a new full colour internal design to aid
understanding. Concluding with a summary of the areas for future
research, this is a key resource for researchers, particularly
those interested in experience value and co-creation, as well as a
useful read for students of tourism and related industries.
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