Creating Experience Value in Tourism (Hardcover, 2nd edition)

Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry. Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	June 2018
First published:	2018
Editors:	Nina K. Prebensen (Professor of Marketing) • Joseph S. Chen (Professor of Tourism, Hospitality and Event Management) • Muzaffer Uysal (Professor & Dept. Chair)
Contributors:	Levent Altinay (Research Lead) • Lidia Andrades Caldito • Peter Bjoerk • Prakash Chathoth • Tove I. Dahl • Frederic Dimanche • Tor Korneliussen
Dimensions:	244 x 172 x 24mm (L x W x T)
Format:	Hardcover
Pages:	272
Edition:	2nd edition
ISBN-13:	978-1-78639-503-0
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-78639-503-7
Barcode:	9781786395030

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