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In response to the world's rapidly growing social, economic and
environmental challenges, a growing wave of "social intrapreneurs"
are harnessing the power of large companies to create new business
solutions to address societal problems. Social Intrapreneurism and
All That Jazz reveals how these highly creative social innovators
are improvizing alliances across, as well as beyond, their
companies to create micro-insurance products for low-income people;
offer delivery services to millions of small businesses in slums
around the world; develop alternative-energy solutions inside a
major gas and oil corporation; partner with a Brazilian community
to produce new natural care products; establish a green advertising
network within a major media company; apply engineering expertise
to help alleviate poverty and much more - all while generating
commercial value for their companies. Distilling insights from
interviews with social intrapreneurs, their colleagues and experts
around the world, the authors bring to life how business can be
about more than just maximizing profit. They identify the
mind-sets, behaviours and skills that have helped successful social
intrapreneurs journey from initial idea to roll-out by their
company - and some of the pitfalls. Although their journeys may be
lonely at times and require considerable hard work while working
"against the grain" of large conventional businesses, successful
social intrapreneurs are, above all, great communicators who
inspire others to join them in achieving a higher purpose beyond
the realms of conventional business. Drawing on the metaphors of
ensemble jazz music-making, the authors describe how
"woodshedding", "jamming", "paying your dues", being a "sideman",
joining and building a "band" but, above all, "listening" to what
is happening in business and the wider world - are all part of the
life of a successful social intrapreneurism project. Whether you're
an aspiring social intrapreneur who wants to change the world while
keeping your day job, or want to renew the entrepreneurial spirit
of your own company, this book is for you.
In response to the world's rapidly growing social, economic and
environmental challenges, a growing wave of "social intrapreneurs"
are harnessing the power of large companies to create new business
solutions to address societal problems. Social Intrapreneurism and
All That Jazz reveals how these highly creative social innovators
are improvizing alliances across, as well as beyond, their
companies to create micro-insurance products for low-income people;
offer delivery services to millions of small businesses in slums
around the world; develop alternative-energy solutions inside a
major gas and oil corporation; partner with a Brazilian community
to produce new natural care products; establish a green advertising
network within a major media company; apply engineering expertise
to help alleviate poverty and much more - all while generating
commercial value for their companies.Distilling insights from
interviews with social intrapreneurs, their colleagues and experts
around the world, the authors bring to life how business can be
about more than just maximizing profit. They identify the
mind-sets, behaviours and skills that have helped successful social
intrapreneurs journey from initial idea to roll-out by their
company - and some of the pitfalls.Although their journeys may be
lonely at times and require considerable hard work while working
"against the grain" of large conventional businesses, successful
social intrapreneurs are, above all, great communicators who
inspire others to join them in achieving a higher purpose beyond
the realms of conventional business.Drawing on the metaphors of
ensemble jazz music-making, the authors describe how
"woodshedding", "jamming", "paying your dues", being a "sideman",
joining and building a "band" but, above all, "listening" to what
is happening in business and the wider world - are all part of the
life of a successful social intrapreneurism project.Whether you're
an aspiring social intrapreneur who wants to change the world while
keeping your day job, or want to renew the entrepreneurial spirit
of your own company, this book is for you.
* Identifies the mind-sets and skills that have helped social
intrapreneurs to be successful* Reveals how creative social
innovators are improvising alliances* The first book to focus on
how intrapreneurs are changing business for the good from the
inside of large organizations* Based on years of research from the
Cranfield School of ManagementIn response to the world s
rapidly-growing social, economic and environmental challenges, a
growing wave of social intrapreneurs are harnessing the power of
large companies to create new business solutions to address
societal problems."Social Intrapreneurism and All That Jazz"
reveals how these highly creative social innovators are improvising
alliances across, as well as beyond, their companies to create
micro-insurance products for low-income people; offer delivery
services to millions of small businesses in slums around the world;
develop alternative-energy solutions inside a major gas and oil
corporation; partner with a Brazilian community to produce new
natural care products; establish a green advertising network within
a major media company; apply engineering expertise to help
alleviate poverty and much more all while generating commercial
value for their companies.Distilling insights from interviews with
social intrapreneurs, their colleagues and experts around the
world, the authors bring to life how business can be about more
than just maximizing profit. They identify the mind-sets, behaviors
and skills that have helped successful social intrapreneurs journey
from initial idea to roll-out by their company and some of the
pitfalls. They also tell the stories of the intrapreneurs managers
and other colleagues who helped them get there, by providing
support to help bring projects to fruition.Perhaps the most
important lesson from this book is that, in contrast with the
prevailing Western business archetype of the solitary
entrepreneurial hero, successful social intrapreneurs do not act
alone to achieve success. Although their journeys may be lonely at
times and require considerable hard work while working against the
grain of large conventional businesses, successful social
intrapreneurs are, above all, great communicators who inspire
others to join them in achieving a higher purpose beyond the realms
of conventional business.Drawing on the metaphors of ensemble jazz
music-making, the authors describe how woodshedding, jamming,
paying your dues, being a sideman, joining and building a band but,
above all, listening to what is happening in business and the wider
world are all part of the life of a successful social
intrapreneurism project.Whether you re an aspiring social
intrapreneur who wants to change the world while keeping your day
job, or want to renew the entrepreneurial spirit of your own
company, this book is for you."
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Humanism in Business (Hardcover)
Heiko Spitzeck, Michael Pirson, Wolfgang Amann, Shiban Khan, Ernst Von Kimakowitz
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R3,404
Discovery Miles 34 040
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Ships in 12 - 17 working days
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What is the purpose of our economic system? What would a more
life-serving economy look like? There are many books about business
and society, yet very few of them question the primacy of GDP
growth, profit maximization and individual utility maximization.
Even developments with a humanistic touch like stakeholder
participation, corporate social responsibility or corporate
philanthropy serve the same goal: to foster long-term growth and
profitability. Humanism in Business questions these assumptions and
investigates the possibility of creating a human-centered,
value-oriented society based on humanistic principles. An
international team of academics and practitioners present
philosophical, spiritual, economic, psychological and
organizational arguments that show how humanism can be used to
understand, and possibly transform, business at three different
levels: the systems level, the organizational level and the
individual level. This groundbreaking book will be of interest to
academics, practitioners and policymakers concerned with business
ethics and the relationship between business and society.
A Global CEO study by Accenture and the UN Global Compact has shown
that 94% of CEOs think that their board should discuss
sustainability. And yet there is a real danger that boards are not
living up to expectations on sustainability, paying lip-service to
the concept rather than fully embedding social and environmental
issues into their strategies and operations. Talking Sustainability
in the Boardroom sets out why this is the case, identifies the
obstacles, and then explains the opportunities for the long-term
performance of the organisation that can arise through focusing on
social and environmental issues. Written by two leading specialists
in sustainability who have significant experience of working
directly with boards, this book presents a very practical framework
for embedding sustainability into board conversations and
strategies. Steps include identifying and prioritising the social
and environmental issues that are most pertinent to the
organisation and will have the biggest impact on business,
presenting the competences and skills to enable this, guidance on
how to structure board meetings to ensure that these conversations
truly take place, and the development of action plans and tools for
measurement.
A Global CEO study by Accenture and the UN Global Compact has shown
that 94% of CEOs think that their board should discuss
sustainability. And yet there is a real danger that boards are not
living up to expectations on sustainability, paying lip-service to
the concept rather than fully embedding social and environmental
issues into their strategies and operations. Talking Sustainability
in the Boardroom sets out why this is the case, identifies the
obstacles, and then explains the opportunities for the long-term
performance of the organisation that can arise through focusing on
social and environmental issues. Written by two leading specialists
in sustainability who have significant experience of working
directly with boards, this book presents a very practical framework
for embedding sustainability into board conversations and
strategies. Steps include identifying and prioritising the social
and environmental issues that are most pertinent to the
organisation and will have the biggest impact on business,
presenting the competences and skills to enable this, guidance on
how to structure board meetings to ensure that these conversations
truly take place, and the development of action plans and tools for
measurement.
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Humanism in Business (Paperback)
Heiko Spitzeck, Michael Pirson, Wolfgang Amann, Shiban Khan, Ernst Von Kimakowitz
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R1,282
Discovery Miles 12 820
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Ships in 12 - 17 working days
|
What is the purpose of our economic system? What would a more
life-serving economy look like? There are many books about business
and society, yet very few of them question the primacy of GDP
growth, profit maximization and individual utility maximization.
Even developments with a humanistic touch like stakeholder
participation, corporate social responsibility or corporate
philanthropy serve the same goal: to foster long-term growth and
profitability. Humanism in Business questions these assumptions and
investigates the possibility of creating a human-centered,
value-oriented society based on humanistic principles. An
international team of academics and practitioners present
philosophical, spiritual, economic, psychological and
organizational arguments that show how humanism can be used to
understand, and possibly transform, business at three different
levels: the systems level, the organizational level and the
individual level. This groundbreaking book will be of interest to
academics, practitioners and policymakers concerned with business
ethics and the relationship between business and society.
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