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Books > Business & Economics > Business & management > Business ethics
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Social Intrapreneurism and All That Jazz - How Business Innovators are Helping to Build a More Sustainable World (Hardcover)
Loot Price: R4,219
Discovery Miles 42 190
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Social Intrapreneurism and All That Jazz - How Business Innovators are Helping to Build a More Sustainable World (Hardcover)
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In response to the world's rapidly growing social, economic and
environmental challenges, a growing wave of "social intrapreneurs"
are harnessing the power of large companies to create new business
solutions to address societal problems. Social Intrapreneurism and
All That Jazz reveals how these highly creative social innovators
are improvizing alliances across, as well as beyond, their
companies to create micro-insurance products for low-income people;
offer delivery services to millions of small businesses in slums
around the world; develop alternative-energy solutions inside a
major gas and oil corporation; partner with a Brazilian community
to produce new natural care products; establish a green advertising
network within a major media company; apply engineering expertise
to help alleviate poverty and much more - all while generating
commercial value for their companies.Distilling insights from
interviews with social intrapreneurs, their colleagues and experts
around the world, the authors bring to life how business can be
about more than just maximizing profit. They identify the
mind-sets, behaviours and skills that have helped successful social
intrapreneurs journey from initial idea to roll-out by their
company - and some of the pitfalls.Although their journeys may be
lonely at times and require considerable hard work while working
"against the grain" of large conventional businesses, successful
social intrapreneurs are, above all, great communicators who
inspire others to join them in achieving a higher purpose beyond
the realms of conventional business.Drawing on the metaphors of
ensemble jazz music-making, the authors describe how
"woodshedding", "jamming", "paying your dues", being a "sideman",
joining and building a "band" but, above all, "listening" to what
is happening in business and the wider world - are all part of the
life of a successful social intrapreneurism project.Whether you're
an aspiring social intrapreneur who wants to change the world while
keeping your day job, or want to renew the entrepreneurial spirit
of your own company, this book is for you.
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