|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)
Loot Price: R5,659
Discovery Miles 56 590
|
|
|
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 10 - 15 working days
|
In modern business practices, marketing dimensions are changing
with new opportunities appearing in consumer behavioral contexts.
By studying consumer activities, businesses can better engage and
retain current and new customers. Socio-Economic Perspectives on
Consumer Engagement and Buying Behavior is a comprehensive
reference source on new innovative dimensions of consumer
behavioral studies and reveals different conceptual and theoretical
frameworks. Featuring expansive coverage on a number of relevant
topics and perspectives, such as green products, automotive
technology, and anti-branding, this book is ideally designed for
students, researchers, and professionals seeking current research
on the dimensions of consumer engagement and buying behavior.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, …
Paperback
R696
Discovery Miles 6 960
See more
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
