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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)
Loot Price: R5,412
Discovery Miles 54 120
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 12 - 17 working days
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In modern business practices, marketing dimensions are changing
with new opportunities appearing in consumer behavioral contexts.
By studying consumer activities, businesses can better engage and
retain current and new customers. Socio-Economic Perspectives on
Consumer Engagement and Buying Behavior is a comprehensive
reference source on new innovative dimensions of consumer
behavioral studies and reveals different conceptual and theoretical
frameworks. Featuring expansive coverage on a number of relevant
topics and perspectives, such as green products, automotive
technology, and anti-branding, this book is ideally designed for
students, researchers, and professionals seeking current research
on the dimensions of consumer engagement and buying behavior.
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