In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide for all senior practitioners to understand and develop a value-focused strategy.

Austerity was presented as the antidote to sluggish economies, but it has had far-reaching effects on jobs and employment conditions. With an international team of editors and authors from Europe, North America and Australia, this illuminating collection goes beyond a sole focus on public sector work and uniquely covers the impact of austerity on work across the private, public and voluntary spheres. Drawing on a range of perspectives, the book engages with the major debates surrounding austerity and neoliberalism, providing grounded analysis of the everyday experience of work and employment.

To stay in business and thrive during this recession, companies need to focus and hone their value. If clients complain about the cost of a product or service, then a company is not demonstrating the superior value of their product or service. Discounting is always an option, but this means losing value during the sale - value that will be hard to regain in the future.

Instead, companies need to prove their superior value to clients using bottom-line terms - i.e. they need strong value propositions. "Creating and Delivering Your Value Proposition" shows how to do this. It explains what a value proposition is and how to build and deliver one. The authors argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims. Rather, a value proposition must be must be created at the strategy level and expressed in measurable terms.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.