Creating and Delivering Your Value Proposition - Managing Customer Experience for Profit (Hardcover, Re-issue)

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide for all senior practitioners to understand and develop a value-focused strategy.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	2015
First published:	2015
Authors:	Cindy Barnes • Helen Blake • David Pinder
Dimensions:	240 x 162 x 17mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	232
Edition:	Re-issue
ISBN-13:	978-0-7494-7651-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-7494-7651-6
Barcode:	9780749476519

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