An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are-or can be inspired by Novelli's story to make the leap to somewhere they can.

The COVID-19 pandemic caused an awakening that shocked the world—a structural change in how and where people work and live. One thing we now know for certain: Nothing is going back to normal. How organizations adapt to this culture shock will determine whether they thrive or even survive and whether U.S. and global productivity will go up or down. The immediate danger is that most employees will now operate more like independent contractors or gig workers than employees who are loyal and committed to your organization. The risk grows as your workforce’s mentality continues to shift from my life at work to my life at home. It may become nearly impossible to create a culture of committed team members and powerful relationships at work. Leaders continue to wrestle with the issue of how to bring employees back to the office. But the far greater issue is deteriorating customer relationships, which is already happening. Simply put, your employees and your customers know each other. Many are best friends. How will you maintain your customers’ commitment when you’re struggling to create a culture of dedicated employees who build and strengthen relationships with those customers? It’s clear now that an unstoppable force has changed how we work and live. Culture Shock offers a solution that outlines a better world of work and life—one with far higher productivity, greater customer retention and better wellbeing. It’s Gallup’s solution to the biggest leadership issue of our time.

The mental health pandemic manifests everywhere, not least in your workplace. As organizations around the world face health and social crises, as well as economic uncertainty, acknowledging and improving wellbeing in your workplace is more critical than ever. Increasingly, leaders and managers must support mental health and cultivate resilience in employees - not just increase engagement and performance. Based on more than 100 million Gallup global interviews, Wellbeing at Work shows you how to do just that. Coauthored by Gallup's CEO and its Chief Workplace Scientist, Wellbeing at Work explores the five key elements of wellbeing - career, social, financial, physical and community - and how organizations can help employees and teams thrive in those elements. The book also gives leaders ideas and action items to help employees use their innate talents and strengths to thrive in each of the wellbeing elements. And Wellbeing at Work introduces a metric to report a person's best possible life: Gallup Net Thriving, which will become the "other stock price" for organizations. In a world where work and life are more blended than ever, maximizing employee wellbeing takes on greater urgency. Wellbeing at Work shows leaders how to create a thriving and resilient culture. If you and your leaders don't change the world, who will? Wellbeing at Work includes a unique code to take the CliftonStrengths assessment, which reveals your top five strengths.

Packed with 52 discoveries from Gallup's largest study on the future of work, It's the Manager shows leaders how to adapt their organizations to rapid change, ranging from new workplace demands to managing remote employees, a diverse workforce, the rise of artificial intelligence, gig workers, and attracting - and keeping - today's best employees. Who is the most important person in your organization to lead your teams through these changes? Gallup research reveals: It's your managers. While the world's workplace has been going through extraordinary historical change, the practice of management has been stuck in time for more than 30 years. The new workforce - especially younger generations - wants their work to have deep mission and purpose, and they don't want old-style command-and-control bosses. They want coaches who inspire them, communicate with them frequently, and develop their strengths. Who is the most important person in your organization to lead your teams through these changes? Decades of global Gallup research reveal: It's your managers. They are the ones who make or break your organization's success. When you build great managers -- ones who can maximize the potential of every team member -- you will see organic revenue and profit growth, and you will deliver to a every one of your employees what they most want today: a great job and a great life. This is the future of work.

People will ask you throughout your life, "Where do you work?" and "What do you do?" They never ask you, "What are you building?" When conversations change to "What are you building?" the world will change. Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder's venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school - anything that creates economic growth and makes a lasting impact on society. Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup's Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build - and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch.

In The Coming Jobs War, Clifton makes the bold assertion that job creation and successful entrepreneurship are the world's most pressing issues right now, outpacing runaway government spending, environmental degradation and even the threat of global terrorism. The book is grounded in findings from Gallup's World Poll, which reveals the implications of the jobs war on everything from economics to foreign policy to nothing less than America's moral authority in the world. And it offers a prescription for attacking the jobs issue head-on. Clifton argues that the solution to creating good jobs must be found in cities, not in the federal government. Promoting entrepreneurship and job creation must be the sole mission and purpose of cities' business leaders, government officials and philanthropists. Winning the jobs war will require all hands on deck, and failure is not an option, especially for the United States, which has been the global leader in promoting freedom and entrepreneurship. America's place in the world is at stake, and there are other countries poised to surpass a sputtering U.S. economy. While the statistics are dire, Clifton remains optimistic about America's ability to win the jobs war because America has been here before. "The Greatest Generation saved America by beating the Japanese and Germans at [World War II]. The Baby Boomers saved America a second time by beating the same foes, Japan and Germany, in an economic war that determined the leadership of the free world, again," he says.