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The New News - The Journalist's Guide to Producing Digital Content for Online & Mobile News (Paperback): Joan Van Tassel,... The New News - The Journalist's Guide to Producing Digital Content for Online & Mobile News (Paperback)
Joan Van Tassel, Mary Murphy, Joseph Schmitz
R1,179 Discovery Miles 11 790 Ships in 9 - 15 working days

The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies - capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today's digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications.

The New News - The Journalist's Guide to Producing Digital Content for Online & Mobile News (Hardcover): Joan Van Tassel,... The New News - The Journalist's Guide to Producing Digital Content for Online & Mobile News (Hardcover)
Joan Van Tassel, Mary Murphy, Joseph Schmitz
R4,178 Discovery Miles 41 780 Ships in 12 - 17 working days

The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies - capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively for this book include innovative visuals showing the multimedia news structures and workflows used in modern newsrooms; interviews with prominent journalists about their experiences in contemporary journalism; a glossary of up-to-date terms relevant to online journalism; and practical exercises and activities for classroom use, as well as additional downloadable online instructor materials. The New News provides excellent resources to help journalism students and early-career professionals succeed in today's digital networked news industry. The authors are donating all royalties to nonprofit LION's programs to support local online news publications.

Digital Rights Management - Protecting and Monetizing Content (Paperback): Joan Van Tassel Digital Rights Management - Protecting and Monetizing Content (Paperback)
Joan Van Tassel
R1,537 Discovery Miles 15 370 Ships in 12 - 17 working days

Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.
With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.
* Learn from an award winning author and Emmy nominee
* Perfect for the non-technical decision maker, content owner or DRM implementation manager
* Details all the options from legal to technical

Digital TV Over Broadband - Harvesting Bandwidth (Paperback, 2nd edition): Joan Van Tassel Digital TV Over Broadband - Harvesting Bandwidth (Paperback, 2nd edition)
Joan Van Tassel
R1,643 R1,345 Discovery Miles 13 450 Save R298 (18%) Ships in 12 - 17 working days

Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.

Managing Electronic Media - Making, Moving and Marketing Digital Content (Hardcover): Joan Van Tassel Managing Electronic Media - Making, Moving and Marketing Digital Content (Hardcover)
Joan Van Tassel
R5,520 Discovery Miles 55 200 Ships in 12 - 17 working days

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

Digital TV Over Broadband - Harvesting Bandwidth (Hardcover, 2nd edition): Joan Van Tassel Digital TV Over Broadband - Harvesting Bandwidth (Hardcover, 2nd edition)
Joan Van Tassel
R5,545 Discovery Miles 55 450 Ships in 12 - 17 working days

Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.

Digital Rights Management - Protecting and Monetizing Content (Hardcover): Joan Van Tassel Digital Rights Management - Protecting and Monetizing Content (Hardcover)
Joan Van Tassel
R4,151 Discovery Miles 41 510 Ships in 12 - 17 working days

Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs. With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.

Managing Electronic Media - Making, Moving and Marketing Digital Content (Paperback): Joan Van Tassel Managing Electronic Media - Making, Moving and Marketing Digital Content (Paperback)
Joan Van Tassel
R1,888 Discovery Miles 18 880 Ships in 12 - 17 working days

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.

Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

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