Managing Electronic Media - Making, Moving and Marketing Digital Content (Hardcover)

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment.Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2017
First published:	2010
Authors:	Joan Van Tassel
Dimensions:	235 x 191mm (L x W)
Format:	Hardcover
Pages:	432
ISBN-13:	978-1-138-44297-9
Categories:	Books > Professional & Technical > Environmental engineering & technology > General Books > Professional & Technical > Energy technology & engineering > Electrical engineering > General Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	1-138-44297-6
Barcode:	9781138442979

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!