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Written for first-year Business Management students, Business Cases second edition contains case studies which illustrate how business management theory is applied to local and international organisations.
Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions, given the dearth of leadership skill displayed in especially the public sector. Leadership is a subject which should be approached in a holistic manner, particularly within the Economic and Management Sciences. The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students' understanding of the interrelatedness of leadership and management in order to achieve organisational goals. The textbook also covers contemporary issues in practicing leadership for success. The book aims to encourage students to understand the principles and the importance of effective leadership in modern organisations, to understand the leadership skills that are necessary in modern organisations, the role of leaders in workplace relations, the role of leaders in teamwork, the importance of leadership ethics and the formulation of leadership standards and evaluation of leadership performance.
Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology. Features:
What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option? This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook. Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.
New businesses or enterprises have a notouriously high failure rate. Prospective entrepreneurs are therefore wary of starting new businesses. There are, however, many success stories of thriving entrepreneurs. Most of them have applied the same basic principles when they ventured into their new businesses. Entrepreneurship and how to establish your own business (fourth edition) has captured the basic principles and practices of successful entrepreneurs. This book gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
What is marketing? What is a marketing forecast? How do I conduct market research? Will the Internet help me to market my product? Introduction to marketing answers these questions plus many more. Written with the South African marketer in mind, and for those studying marketing for the first time, the text begins by explaining the basic principles of marketing. It then expands on the basics to explain why, for instance, the customer is so important in today's market, and why it is necessary to build good relationships; how to plan a marketing strategy; how to decide on a pricing policy; the importance of communication and other essential information.
Principles of business management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.
Did you know that two out of three businesses fail? This is often due to a lack of understanding of basic business concepts by the business owners. In the competitive South African business environment, aspiring entrepreneurs and new business owners need a solid foundation of knowledge to building sustainable businesses on. Entrepreneurship and how to establish your own business (5th edition) is a foundational book covering the key areas of entrepreneurship and small business development. This revised edition explains important business concepts in layperson's terms and uses updated examples to focus on. The entrepreneur's personal skills set; Role models in the field of successful entrepreneurship; Thinking `out of the box' to find opportunities in the market; Evaluating business ideas; Drawing up a business plan; Setting up a business; Legal and other business requirements that apply to new businesses.
The textbook thoroughly covers the first-year business management syllabus. It provides a general introduction to the business environment in South Africa, then moves on to discuss general management principles such as leadership, motivation and control before focusing on management functions such as marketing, finance, operations management and purchasing and supply chain management. The book gives students a solid theoretical grounding using an accessible, practical approach. The book also makes use of features such as information boxes, case studies, critical thinking boxes and glossaries to engage students and facilitate application of learning. Less dense than the bestselling title Introduction to Business Management, Principles of Business Management is aimed specifically at first-year students at universities of technology. It is divided into four parts: Introduction to business management, management tasks, The functional areas of management, and entrepreneurship and the business plan. Features: critical thinking boxes prompt the student to think about issues or problems in the South African business world and offer solutions; information boxes including articles, examples and documents which create interest and relevance for the student; key terminology is highlighted in the text and explained in an end-of-chapter glossary and this provides the students with a useful checklist of terms learnt; case studies to aid understanding and also motivate students to learn; the case study concludes the chapter and allows practical application of the concepts therein.
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