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Introduction To Marketing (Paperback, 6th Edition) Loot Price: R512
Discovery Miles 5 120
You Save: R28 (5%)
Introduction To Marketing (Paperback, 6th Edition): Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis,...

Introduction To Marketing (Paperback, 6th Edition)

Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis, J. Steyn, D. Veerasamy

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List price R540 Loot Price R512 Discovery Miles 5 120 You Save R28 (5%)

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What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

General

Imprint: Juta Academic
Release date: March 2024
Editors: Johan Strydom • M. Mpinganjira • S. Rudansky-Kloppers • J. Kiley • C. Digginis • J. Steyn • D. Veerasamy
Format: Paperback
Pages: 418
Edition: 6th Edition
ISBN-13: 978-1-4851-3272-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-3272-X
Barcode: 9781485132721

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