|
Books > Business & Economics > Business & management > Sales & marketing
|
Not currently available
Introduction to Marketing (Paperback, 3rd Revised edition)
Loot Price: R228
Discovery Miles 2 280
|
|
|
Introduction to Marketing (Paperback, 3rd Revised edition)
 (sign in to rate)
Loot Price R228
Discovery Miles 2 280
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
What is marketing? What is a marketing forecast? How do I conduct
market research? Will the Internet help me to market my product?
Introduction to marketing answers these questions plus many more.
Written with the South African marketer in mind, and for those
studying marketing for the first time, the text begins by
explaining the basic principles of marketing. It then expands on
the basics to explain why, for instance, the customer is so
important in today's market, and why it is necessary to build good
relationships; how to plan a marketing strategy; how to decide on a
pricing policy; the importance of communication and other essential
information.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
