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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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Principles of Business Management (Paperback, 4th ed)
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Principles of Business Management (Paperback, 4th ed)
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The textbook thoroughly covers the first-year business management
syllabus. It provides a general introduction to the business
environment in South Africa, then moves on to discuss general
management principles such as leadership, motivation and control
before focusing on management functions such as marketing, finance,
operations management and purchasing and supply chain management.
The book gives students a solid theoretical grounding using an
accessible, practical approach. The book also makes use of features
such as information boxes, case studies, critical thinking boxes
and glossaries to engage students and facilitate application of
learning. Less dense than the bestselling title Introduction to
Business Management, Principles of Business Management is aimed
specifically at first-year students at universities of technology.
It is divided into four parts: Introduction to business management,
management tasks, The functional areas of management, and
entrepreneurship and the business plan. Features: critical thinking
boxes prompt the student to think about issues or problems in the
South African business world and offer solutions; information boxes
including articles, examples and documents which create interest
and relevance for the student; key terminology is highlighted in
the text and explained in an end-of-chapter glossary and this
provides the students with a useful checklist of terms learnt; case
studies to aid understanding and also motivate students to learn;
the case study concludes the chapter and allows practical
application of the concepts therein.
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