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Seducing Strangers - How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)... Seducing Strangers - How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) (Paperback)
Josh Weltman; Foreword by Jon Hamm 1
R452 Discovery Miles 4 520
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Ships in 12 - 19 working days

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better.

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