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Seducing Strangers - How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) (Paperback) Loot Price: R388
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Seducing Strangers - How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)...

Seducing Strangers - How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets) (Paperback)

Josh Weltman; Foreword by Jon Hamm

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List price R431 Loot Price R388 Discovery Miles 3 880 You Save R43 (10%)

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How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better.

General

Imprint: Workman Publishing
Country of origin: United States
Release date: April 2015
Authors: Josh Weltman
Foreword by: Jon Hamm
Dimensions: 203 x 150 x 12mm (L x W x T)
Format: Paperback
Pages: 192
ISBN-13: 978-0-7611-8175-0
Categories: Books > Business & Economics > Business & management > General
LSN: 0-7611-8175-X
Barcode: 9780761181750

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