How to get someone, somewhere, to do something. The job is using
words, pictures, stories, and music to seduce strangers. In the
industrial, mass-media, consumer economy of the past, the job was
called advertising, and "Mad Men" did it. In today's service-based,
social media-focused, information economy, the job is called life,
and everyone does it. Here's how you can do it. And do it better.
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