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This book aims to explore the connection between internal
communication and employee engagement in both educational and
business settings. Through the collection of chapters contributed
by leading public relations, communication, and management scholars
as well as seasoned practitioners, readers will gain new insights
into current issues in internal communication and employee
engagement through a series of real-world case studies analyzing
current issues and offering best practices in internal
communication and employee engagement in specific industry and
organization settings. Learning outcomes and discussion questions
for both classroom use and business strategizing round out each
chapter, providing a springboard to further inquiry, research, and
initiative development in these intricately intertwined areas so
crucial to employee satisfaction and organizational success. This
makes Internal Communications and Employee Engagement an ideal
resource for the intended audience of scholars, students, internal
communication managers, and organizational leaders
This book presents a comprehensive guide for public relations and
strategic communication professionals and entrepreneurs to
effectively manage the communication aspects of startups in the
context of business in China. Drawing on interdisciplinary
theories, current issues, and updated research evidence obtained
from entrepreneurs and startup leaders in China, this concise
volume provides research-based insights on the best practices for
public relations and strategic communication in the unique context
of startups. It addresses relationships with stakeholders, public
relations practice, leadership communication, and how to leverage
the power of social media in the entrepreneurial context. Strategic
Communication for Startups and Entrepreneurs in China will be of
great benefit to public relations and strategic communication
scholars and practitioners, startup leaders and entrepreneurs
interested in opportunities in China, and advanced students in
public relations, business communication, and entrepreneurship.
This book aims to explore the connection between internal
communication and employee engagement in both educational and
business settings. Through the collection of chapters contributed
by leading public relations, communication, and management scholars
as well as seasoned practitioners, readers will gain new insights
into current issues in internal communication and employee
engagement through a series of real-world case studies analyzing
current issues and offering best practices in internal
communication and employee engagement in specific industry and
organization settings. Learning outcomes and discussion questions
for both classroom use and business strategizing round out each
chapter, providing a springboard to further inquiry, research, and
initiative development in these intricately intertwined areas so
crucial to employee satisfaction and organizational success. This
makes Internal Communications and Employee Engagement an ideal
resource for the intended audience of scholars, students, internal
communication managers, and organizational leaders
This book presents a comprehensive guide for public relations and
strategic communication professionals and entrepreneurs to
effectively manage the communication aspects of startups in the
context of business in China. Drawing on interdisciplinary
theories, current issues, and updated research evidence obtained
from entrepreneurs and startup leaders in China, this concise
volume provides research-based insights on the best practices for
public relations and strategic communication in the unique context
of startups. It addresses relationships with stakeholders, public
relations practice, leadership communication, and how to leverage
the power of social media in the entrepreneurial context. Strategic
Communication for Startups and Entrepreneurs in China will be of
great benefit to public relations and strategic communication
scholars and practitioners, startup leaders and entrepreneurs
interested in opportunities in China, and advanced students in
public relations, business communication, and entrepreneurship.
This edited book delves into important current issues and trends in
internal communication from a strategic communication perspective.
It presents recent research findings, theories, best practices, and
cases in internal communication on a global scale. The book
discusses emerging and important long-standing issues in-depth,
including topics such as employee advocacy, internal social media,
internal issue management and crisis communication, employee
activism, purposeful communication, leadership communication,
internal CSR communication, cross-cultural/global internal
communications, internal communication, and employee well-being.
Within these topics, the chapters address the function of internal
communications in contemporary times, the role of leaders, how to
integrate emerging technologies, building an internal brand, and
measuring the effectiveness of internal communication. This book
will be a comprehensive source on internal communication,
especially on its new theoretical development related to the
emerging issues and trends, best practices, and future directions
for research and practice.
This edited book delves into important current issues and trends in
internal communication from a strategic communication perspective.
It presents recent research findings, theories, best practices, and
cases in internal communication on a global scale. The book
discusses emerging and important long-standing issues in-depth,
including topics such as employee advocacy, internal social media,
internal issue management and crisis communication, employee
activism, purposeful communication, leadership communication,
internal CSR communication, cross-cultural/global internal
communications, internal communication, and employee well-being.
Within these topics, the chapters address the function of internal
communications in contemporary times, the role of leaders, how to
integrate emerging technologies, building an internal brand, and
measuring the effectiveness of internal communication. This book
will be a comprehensive source on internal communication,
especially on its new theoretical development related to the
emerging issues and trends, best practices, and future directions
for research and practice.
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