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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Strategic Communication for Startups and Entrepreneurs in China (Hardcover)
Loot Price: R1,581
Discovery Miles 15 810
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Strategic Communication for Startups and Entrepreneurs in China (Hardcover)
Series: Routledge Insights in Public Relations Research
Expected to ship within 12 - 17 working days
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This book presents a comprehensive guide for public relations and
strategic communication professionals and entrepreneurs to
effectively manage the communication aspects of startups in the
context of business in China. Drawing on interdisciplinary
theories, current issues, and updated research evidence obtained
from entrepreneurs and startup leaders in China, this concise
volume provides research-based insights on the best practices for
public relations and strategic communication in the unique context
of startups. It addresses relationships with stakeholders, public
relations practice, leadership communication, and how to leverage
the power of social media in the entrepreneurial context. Strategic
Communication for Startups and Entrepreneurs in China will be of
great benefit to public relations and strategic communication
scholars and practitioners, startup leaders and entrepreneurs
interested in opportunities in China, and advanced students in
public relations, business communication, and entrepreneurship.
General
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