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Books > Business & Economics > Business & management > Business communication & presentation
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Current Trends and Issues in Internal Communication - Theory and Practice (Hardcover, 1st ed. 2021)
Loot Price: R4,375
Discovery Miles 43 750
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Current Trends and Issues in Internal Communication - Theory and Practice (Hardcover, 1st ed. 2021)
Series: New Perspectives in Organizational Communication
Expected to ship within 10 - 15 working days
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This edited book delves into important current issues and trends in
internal communication from a strategic communication perspective.
It presents recent research findings, theories, best practices, and
cases in internal communication on a global scale. The book
discusses emerging and important long-standing issues in-depth,
including topics such as employee advocacy, internal social media,
internal issue management and crisis communication, employee
activism, purposeful communication, leadership communication,
internal CSR communication, cross-cultural/global internal
communications, internal communication, and employee well-being.
Within these topics, the chapters address the function of internal
communications in contemporary times, the role of leaders, how to
integrate emerging technologies, building an internal brand, and
measuring the effectiveness of internal communication. This book
will be a comprehensive source on internal communication,
especially on its new theoretical development related to the
emerging issues and trends, best practices, and future directions
for research and practice.
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