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Books > Business & Economics > Business & management > Business strategy

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Business-to-Business Marketing (2nd ed) Loot Price: R424
Discovery Miles 4 240
You Save: R57 (12%)
Business-to-Business Marketing (2nd ed): K.M. Makhitha, M C Cant

Business-to-Business Marketing (2nd ed)

K.M. Makhitha, M C Cant

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List price R481 Loot Price R424 Discovery Miles 4 240 You Save R57 (12%)

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Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

General

Imprint: Juta & Co
Country of origin: South Africa
Release date: December 2020
Authors: K.M. Makhitha • M C Cant
Dimensions: 143 x 168 x 22mm (L x W x T)
Edition: 2nd ed
ISBN-13: 978-1-4851-3088-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Business & Economics
Books > Promotion > Juta Competition > Business Management
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-3088-3
Barcode: 9781485130888

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