Business-to-Business Marketing (2nd ed)

K.M. Makhitha, M C Cant

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Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

General

Imprint:	Juta & Co
Country of origin:	South Africa
Release date:	December 2020
Authors:	K.M. Makhitha • M C Cant
Dimensions:	143 x 168 x 22mm (L x W x T)
Edition:	2nd ed
ISBN-13:	978-1-4851-3088-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business & Economics Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Marketing Promotions Books > Promotion > Juta Competition > Business & Economics Books > Promotion > Juta Competition > Business Management Books > Promotion > Juta Competition > Marketing
LSN:	1-4851-3088-3
Barcode:	9781485130888