This volume provides informed arguments, theory and practical examples based on research about what it looks like when educators, policy makers, and even students, try to rethink and change their practices by engaging in evidence-based conversations to challenge and inform their work. It allows the reader to experience these conversations. Each story reveals the depth of thinking that change requires and gives important insights into the challenge associated with changing thinking and practice. Some of the stories are encouraging and others are frustrating. Taken together, they give tremendous insight into what it takes for conceptual change that will fundamentally shift educational practice.

Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.
The first half of the book examines the four core elements of product development: -
the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.
The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.
Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.
Provides comprehensive coverage of the complete product development processIncludes a range of international case studies from various sectors of the food industryWritten by a distinguished international panel of experts

This text focuses on "participatory evaluation," an approach that involves teachers and educational administrators as partners with researchers in a broad range of school and school system-based evaluation tasks with the explicit goal of using such data to improve practice.; Participatory evaluation is a natural, suitable and effective approach to school improvement and educational change, and has been practiced by the editors and several colleagues for many years. Though participatory applied research strategies are growing in popularity, there is a paucity of documented empirical support for the approach. presenting a set of original empirical studies and a critical analysis of them this book will add to our knowledge about variations in the approach, conditions that support it, its viability within the culture of schools and school systems and its likely impact defined in terms of the use of research data and organisational learning.; The book will be useful for educational practitioners interested in critically evaluating the potential of participatory evaluation as an integral part of their own approach to educational reform. It will also clarify an agenda for research to further our understanding of the organisational benefits of this type of collaborative systematic enquiry.

This text focuses on "participatory evaluation," an approach that involves teachers and educational administrators as partners with researchers in a broad range of school and school system-based evaluation tasks with the explicit goal of using such data to improve practice.; Participatory evaluation is a natural, suitable and effective approach to school improvement and educational change, and has been practiced by the editors and several colleagues for many years. Though participatory applied research strategies are growing in popularity, there is a paucity of documented empirical support for the approach. presenting a set of original empirical studies and a critical analysis of them this book will add to our knowledge about variations in the approach, conditions that support it, its viability within the culture of schools and school systems and its likely impact defined in terms of the use of research data and organisational learning.; The book will be useful for educational practitioners interested in critically evaluating the potential of participatory evaluation as an integral part of their own approach to educational reform. It will also clarify an agenda for research to further our understanding of the organisational benefits of this type of collaborative systematic enquiry.

Take the confusion out of assessment, and make it work to enhance the learning process?every day!

Assessment and evaluation are central to educational reform, and they represent major shifts in thinking about learning, about schools, and about teaching. Assessment as Learning represents one of these crucial changes, but it encompasses more than just using a variety of new techniques. The concept of Assessment as Learning allows teachers to use their judgment about children?s understanding to inform the teaching process and to determine what to do for individual children.

This timely resource takes the mystery and confusion out of assessment by reframing its purpose in student evaluation and learning. It will provide teachers and school and district administrators with:

• Mechanisms for effective use of assessment as learning in a variety of contexts
• Compelling, real-life examples and case studies drawn from the author?s own experiences
• Sample rubrics and lesson plans as well as "Ideas for Follow-up" at the end of each chapter
• An understanding of the possible confusion surrounding assessment and its place in the learning process
• A detailed discussion of the changing role of schooling and our increasing knowledge about the complex nature of learning

Learn to embrace assessment, not just as a tool for student evaluation, but as a valuable strategy for everyday classroom learning.

..".fascinating. Like Malcolm Gladwell on speed."
--THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works."
--Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
--Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you'll have little chance of altering it.

"Herd" reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation.

"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."
--Adam Morgan, Founder, Eatbigfish

"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the 'we' revolution?"
--Ed Keller, CEO, The Keller Fay Group

"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."
--David Abraham, EVP, The Learning Channel

"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."
--Mark Sherrington, Global Brands Director, SABMiller

"Read this book. Think about it. If you're going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."
--Russell Davies, Founder, Open Intelligence Agency

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas faster. If it s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn t it good enough for you? This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how. Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine s Wikiman Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation though "praxis". This is jammed with great case studies and 52 actionable strategies. Stephen Maher, Chairman, The Marketing Society and CEO, MBA Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one s way to greatness is entertaining, counter-intuitive and fun. David Abraham, CEO Channel 4 PLC

Ideal for school leaders, teacher leaders, and superintendents leading district-level change, this book describes how separate professional learning communities can be purposefully linked across schools to create effective Networked Learning Communities (NLCs). Steven Katz, Lorna M. Earl, and Sonia Ben Jaafar demonstrate how NLCs can effectively engage schools in creating and sharing professional knowledge and develop the kind of deep and sustained changes that enhance student learning, engagement, and success.Based on the authorsAE research and work with districts and schools in North America and England, the book defines NLCs, explains how they work, and leads readers in examining:The importance of having a clear, evidence-based focusCollaborative inquiry as a process that challenges thinking and practice and generates new learning for teachersThe role of formal and informal leaders in both professional learning communities and networked learning communitiesBuilding and Connecting Learning Communities demonstrates how to work together to create the conditions for focused professional learning for teachers and tackles the challenge of how to sustain the work of NLCs.

This volume provides informed arguments, theory and practical examples based on research about what it looks like when educators, policy makers, and even students, try to rethink and change their practices by engaging in evidence-based conversations to challenge and inform their work. It allows the reader to experience these conversations. Each story reveals the depth of thinking that change requires, showing that change requires new learning and new learning is hard.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.