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Since 2010 "curation" has become a marketing buzzword. Wrenched from its traditional home in the world of high art, everything from food to bed linens to dog toys now finds itself subject to this formerly rarified activity. Most of the time the term curation is being inaccurately used to refer to the democratization of choice - an inevitable development and side effect of the economics of long tail distribution. However, as any true curator will tell you - curation is so much more than choosing - it relies upon human intelligence, agency, evaluation and carefully considered criteria - an accurate, if utopian definition of the much-abused and overused term. Television on Demand examines what happens when curation becomes the primary way in which media users or viewers engage with mass media such as journalism, music, cinema, and, most specifically, television. Mass media's economic model is based on mass audiences - not a cornucopia of endless options from which individuals can customize their intake. The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the post-network television industry - one whose ultimate effects and outcomes remain unknown. Curatorial culture is a revolutionary new consumption ecology - one that the post-network television producers and distributors have not yet figured out how to monetize, as they remain in what anthropologists call a "liminal" state of a rite of passage - no longer what they used to be, but not yet what they will become. How does an advertiser-supported medium find leave alone quantify viewers who DVR This is Us but fast-forward through the commercials; have a season pass to The Walking Dead via iTunes to watch on their daily commutes; are a season behind on Grey's Anatomy via Amazon Prime but record the current season to watch after they're caught up; binge watched Orange is the New Black the day it dropped on Netflix; are watching new-to-them episodes of Downton Abbey on pbs.org; never miss PewDiePie's latest video on YouTube, graze on Law & Order: SVU on Hulu and/or TNT and religiously watch Jimmy Fallon on The Tonight Show via digital rabbit ears? While audiences clamor for more story-driven and scripted entertainment, their transformed viewing habits undermine the dominant economic structures that fund quality episodic series. Legacy broadcasters are producing more scripted content than ever before and experimenting with new models of distribution - CBS will premiere its new Star Trek series on broadcast television but require fans to subscribe to its AllAccess app to continue their viewing. NBC's original Will & Grace is experiencing a syndication renaissance as a limited-run season of new episodes are scheduled for fall 2017. At the same time, new producing entities such as Amazon Studios, Netflix and soon Apple TV compete with high-budget "television" programs that stream around traditional distribution models, industrial structures and international licensing agreements. Television on Demand: Curatorial Culture and the Transformation of TV explains and theorizes curatorial culture; examines the response of the "industry," its regulators, its traditional audience quantifiers, and new digital entrants to the ecosystem of the empowered viewer; and considers the viable future(s) of this crucial culture industry.
How can educational research make a greater impact on educational
practice?
Reduce Change to Increase Improvement provides a practical structure for helping system and school leaders increase improvement while reducing ineffective change and innovation. By drilling down to the beliefs and values that inform the actual practice of change leaders, Robinson identifies the mindset, processes, and actual behaviors that contribute to successful reform efforts and, importantly, provide school leaders with concrete tools that enable them to be more effective.
Since 2010 "curation" has become a marketing buzzword. Wrenched from its traditional home in the world of high art, everything from food to bed linens to dog toys now finds itself subject to this formerly rarified activity. Most of the time the term curation is being inaccurately used to refer to the democratization of choice - an inevitable development and side effect of the economics of long tail distribution. However, as any true curator will tell you - curation is so much more than choosing - it relies upon human intelligence, agency, evaluation and carefully considered criteria - an accurate, if utopian definition of the much-abused and overused term. Television on Demand examines what happens when curation becomes the primary way in which media users or viewers engage with mass media such as journalism, music, cinema, and, most specifically, television. Mass media's economic model is based on mass audiences - not a cornucopia of endless options from which individuals can customize their intake. The rise of a curatorial culture where viewers create their own entertainment packages and select from a buffet of viewing options and venues has caused a seismic shift for the post-network television industry - one whose ultimate effects and outcomes remain unknown. Curatorial culture is a revolutionary new consumption ecology - one that the post-network television producers and distributors have not yet figured out how to monetize, as they remain in what anthropologists call a "liminal" state of a rite of passage - no longer what they used to be, but not yet what they will become. How does an advertiser-supported medium find leave alone quantify viewers who DVR This is Us but fast-forward through the commercials; have a season pass to The Walking Dead via iTunes to watch on their daily commutes; are a season behind on Grey's Anatomy via Amazon Prime but record the current season to watch after they're caught up; binge watched Orange is the New Black the day it dropped on Netflix; are watching new-to-them episodes of Downton Abbey on pbs.org; never miss PewDiePie's latest video on YouTube, graze on Law & Order: SVU on Hulu and/or TNT and religiously watch Jimmy Fallon on The Tonight Show via digital rabbit ears? While audiences clamor for more story-driven and scripted entertainment, their transformed viewing habits undermine the dominant economic structures that fund quality episodic series. Legacy broadcasters are producing more scripted content than ever before and experimenting with new models of distribution - CBS will premiere its new Star Trek series on broadcast television but require fans to subscribe to its AllAccess app to continue their viewing. NBC's original Will & Grace is experiencing a syndication renaissance as a limited-run season of new episodes are scheduled for fall 2017. At the same time, new producing entities such as Amazon Studios, Netflix and soon Apple TV compete with high-budget "television" programs that stream around traditional distribution models, industrial structures and international licensing agreements. Television on Demand: Curatorial Culture and the Transformation of TV explains and theorizes curatorial culture; examines the response of the "industry," its regulators, its traditional audience quantifiers, and new digital entrants to the ecosystem of the empowered viewer; and considers the viable future(s) of this crucial culture industry.
'I plan to use this book with district administrators, building administrators, and building staff. All would find it an excellent tool for bringing about change in their organizations. It is infinitely readable, meaningful, and very useful' - -Linda L. Elman, Ph.D., Director, Research & Evaluation, Central Kitsap School District, Silverdale, WA 'The material on the research process and the examples are terrific. Steps are clearly spelled out and practical suggestions hit the major problems teachers encounter in attempting research for the first time' - Mildred Murray-Ward, Assistant Provost for Assessment, Professor of Education, California Lutheran University '(With) more schools...operating as 'learning communities,' this is an excellent tool for schools conducting action research in their own settings. Practitioner Research for Educators is easy to read, has lots of practical advice and examples, and should appeal to the seasoned as well as the novice researcher' - Roxana M. Della Vecchia, Professor & Assistant Dean, College of Education, Towson University Learn to conduct research rather than just consume research! Each school and classroom is different. Therefore teachers must learn, through their own inquiry, how to adjust their practices in ways that will improve teaching and learning. Practitioner Research for Educators explains how the popular technique of practitioner inquiry can be used by teachers, headteachers and other school leaders to solve teaching problems and improve student achievement. Viviane Robinson and Mei Kuin Lai include step-by-step instructions, ready-to-use tools and examples of successful practitioner research projects. Practical yet rigorous, this collaborative process is ideal for use in professional learning communities. Focusing on the pragmatic aspects of embedding research into everyday practice, the authors demonstrate how to: - Develop an important, yet manageable research question - Select research methods appropriate to the question - Plan and conduct a research project that is both practical and rigorous - Use inquiry to reveal, critique, and revise taken-for-granted assumptions about how to teach - Use evidence to check the accuracy of claims about "what works" - Communicate the results of the research to a range of professional audiences Appropriate for new and experienced teachers alike, this indispensable book provides a functional framework for developing a culture of inquiry among teachers based on high-quality information, mutually supportive critique, and a sustained focus on school improvement. While the primary audiences for this book are teachers, headteachers and other school leaders, this valuable resource is equally useful for teacher educators and pre-service teachers.
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