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Television on Demand - Curatorial Culture and the Transformation of TV (Paperback)
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Television on Demand - Curatorial Culture and the Transformation of TV (Paperback)
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Since 2010 "curation" has become a marketing buzzword. Wrenched
from its traditional home in the world of high art, everything from
food to bed linens to dog toys now finds itself subject to this
formerly rarified activity. Most of the time the term curation is
being inaccurately used to refer to the democratization of choice -
an inevitable development and side effect of the economics of long
tail distribution. However, as any true curator will tell you -
curation is so much more than choosing - it relies upon human
intelligence, agency, evaluation and carefully considered criteria
- an accurate, if utopian definition of the much-abused and
overused term. Television on Demand examines what happens when
curation becomes the primary way in which media users or viewers
engage with mass media such as journalism, music, cinema, and, most
specifically, television. Mass media's economic model is based on
mass audiences - not a cornucopia of endless options from which
individuals can customize their intake. The rise of a curatorial
culture where viewers create their own entertainment packages and
select from a buffet of viewing options and venues has caused a
seismic shift for the post-network television industry - one whose
ultimate effects and outcomes remain unknown. Curatorial culture is
a revolutionary new consumption ecology - one that the post-network
television producers and distributors have not yet figured out how
to monetize, as they remain in what anthropologists call a
"liminal" state of a rite of passage - no longer what they used to
be, but not yet what they will become. How does an
advertiser-supported medium find leave alone quantify viewers who
DVR This is Us but fast-forward through the commercials; have a
season pass to The Walking Dead via iTunes to watch on their daily
commutes; are a season behind on Grey's Anatomy via Amazon Prime
but record the current season to watch after they're caught up;
binge watched Orange is the New Black the day it dropped on
Netflix; are watching new-to-them episodes of Downton Abbey on
pbs.org; never miss PewDiePie's latest video on YouTube, graze on
Law & Order: SVU on Hulu and/or TNT and religiously watch Jimmy
Fallon on The Tonight Show via digital rabbit ears? While audiences
clamor for more story-driven and scripted entertainment, their
transformed viewing habits undermine the dominant economic
structures that fund quality episodic series. Legacy broadcasters
are producing more scripted content than ever before and
experimenting with new models of distribution - CBS will premiere
its new Star Trek series on broadcast television but require fans
to subscribe to its AllAccess app to continue their viewing. NBC's
original Will & Grace is experiencing a syndication renaissance
as a limited-run season of new episodes are scheduled for fall
2017. At the same time, new producing entities such as Amazon
Studios, Netflix and soon Apple TV compete with high-budget
"television" programs that stream around traditional distribution
models, industrial structures and international licensing
agreements. Television on Demand: Curatorial Culture and the
Transformation of TV explains and theorizes curatorial culture;
examines the response of the "industry," its regulators, its
traditional audience quantifiers, and new digital entrants to the
ecosystem of the empowered viewer; and considers the viable
future(s) of this crucial culture industry.
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