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Markenbewertung in Der Unternehmenspraxis - Empirische Analyse Der Bedingungen Und Schlusselkonzepte Der Bewertung (German,... Markenbewertung in Der Unternehmenspraxis - Empirische Analyse Der Bedingungen Und Schlusselkonzepte Der Bewertung (German, Paperback, 2011 ed.)
Martin Lagarden
R1,434 Discovery Miles 14 340
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Eine umfangreiche empirische Datensammlung und Analyse bildet die Grundlage fur dieses Werk. Der Autor erlautert auf dieser Basis die Implikationen fur die Theorie und Praxis der Markenbewertung und gibt wertvolle Empfehlungen zur Durchfuhrung von Markenbewertungen in Unternehmen."

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