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Markenbewertung in Der Unternehmenspraxis - Empirische Analyse Der Bedingungen Und Schlusselkonzepte Der Bewertung (German, Paperback, 2011 ed.) Loot Price: R1,265
Discovery Miles 12 650
Repayment Terms: R119 pm x 12*
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Markenbewertung in Der Unternehmenspraxis - Empirische Analyse Der Bedingungen Und Schlusselkonzepte Der Bewertung (German,...

Markenbewertung in Der Unternehmenspraxis - Empirische Analyse Der Bedingungen Und Schlusselkonzepte Der Bewertung (German, Paperback, 2011 ed.)

Martin Lagarden

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Loot Price R1,265 Discovery Miles 12 650 | Repayment Terms: R119 pm x 12*

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Eine umfangreiche empirische Datensammlung und Analyse bildet die Grundlage fur dieses Werk. Der Autor erlautert auf dieser Basis die Implikationen fur die Theorie und Praxis der Markenbewertung und gibt wertvolle Empfehlungen zur Durchfuhrung von Markenbewertungen in Unternehmen."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: August 2011
First published: August 2011
Authors: Martin Lagarden
Dimensions: 244 x 170 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 173
Edition: 2011 ed.
ISBN-13: 978-3-8349-2727-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Finance & accounting > Accounting > Management accounting
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LSN: 3-8349-2727-9
Barcode: 9783834927279

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