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Making decisions is certainly the most important task managers are
faced with, and it is often a very difficult one. This book offers
a procedure for solving complex decision problems step by step.
Unlike other texts, the book focuses on problem analysis, on
developing potential solutions, and on establishing a
decision-making matrix. In this fourth edition of the book,
published under a new title, the authors present simplified,
actionable guidelines that can be easily applied to the individual
steps in the heuristic process. The book is intended for
decision-makers at companies, non-profit organizations and in
public administration whose work involves complex problems. It will
also benefit students and participants in executive courses.
Developing future strategies for a company is an important and
complex task, and forms the core issue in this book. A company's
strategy defines its future direction, specifying its desired
market position and key competitive advantages both at the level of
market offers and of resources. This book provides clear,
straightforward advice for professionals: after a brief
introduction to strategic planning, a heuristic process for
determining future strategies is presented. It shows how to analyze
a company's current situation, develop and assess options for the
future, and define implementation projects. Throughout the book,
detailed recommendations are illustrated with the help of numerous
concrete examples. As a result of studying applications of the book
in practice, the second edition benefits from a simplified,
hands-on analysis and planning process at the business level.
Making decisions is certainly the most important task managers are
faced with, and it is often a very difficult one. This book offers
a procedure for solving complex decision problems step by step.
Unlike other texts, the book focuses on problem analysis, on
developing potential solutions, and on establishing a
decision-making matrix. In this fourth edition of the book,
published under a new title, the authors present simplified,
actionable guidelines that can be easily applied to the individual
steps in the heuristic process. The book is intended for
decision-makers at companies, non-profit organizations and in
public administration whose work involves complex problems. It will
also benefit students and participants in executive courses.
Developing future strategies for a company is an important and
complex task, and forms the core issue in this book. A company’s
strategy defines its future direction, specifying its desired
market position and key competitive advantages both at the level of
market offers and of resources. This book provides clear,
straightforward advice for professionals: after a brief
introduction to strategic planning, a heuristic process for
determining future strategies is presented. It shows how to analyze
a company’s current situation, develop and assess
options for the future, and define implementation projects.
Throughout the book, detailed recommendations are illustrated with
the help of numerous concrete examples. The book is a further
development of the authors’ highly successful previous
publication “Process-based Strategic Planning,” which appeared
in six editions.
Strategic planning is an essential task that helps companies adapt
to changes in the environment and to develop proactively.
Accordingly, the goal of strategic planning is to ensure companies'
survival and long-term success. The strategy-planning process
proposed in this book is based on the authors' many years of
experience as consultants and board members. The book shows how to
carry out sound analyses, how to define concrete strategic
objectives, how to develop and assess strategic options and how to
determine which implementation projects are necessary. Numerous
practical examples serve to illustrate the proposed approach. For
the third edition, the sections on corporate strategy and business
strategy development have been redesigned and expanded. Throughout
the book, many aspects have been clarified and simplified. The book
provides practitioners the knowledge they need to develop their own
strategies. In addition, it offers a valuable textbook on the
complex task of strategic planning.
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