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Books > Business & Economics > Business & management > Management & management techniques > Operational research
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The Strategy Planning Process - Analyses, Options, Projects (Paperback, Softcover reprint of the original 2nd ed. 2018)
Loot Price: R1,709
Discovery Miles 17 090
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The Strategy Planning Process - Analyses, Options, Projects (Paperback, Softcover reprint of the original 2nd ed. 2018)
Expected to ship within 10 - 15 working days
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Developing future strategies for a company is an important and
complex task, and forms the core issue in this book. A company's
strategy defines its future direction, specifying its desired
market position and key competitive advantages both at the level of
market offers and of resources. This book provides clear,
straightforward advice for professionals: after a brief
introduction to strategic planning, a heuristic process for
determining future strategies is presented. It shows how to analyze
a company's current situation, develop and assess options for the
future, and define implementation projects. Throughout the book,
detailed recommendations are illustrated with the help of numerous
concrete examples. As a result of studying applications of the book
in practice, the second edition benefits from a simplified,
hands-on analysis and planning process at the business level.
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