The Strategy Planning Process - Analyses, Options, Projects (Paperback, Softcover reprint of the original 2nd ed. 2018)

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	December 2018
First published:	2018
Authors:	Rudolf Grunig • Richard Kuhn
Translators:	Maude Montani
Dimensions:	235 x 155 x 15mm (L x W x T)
Format:	Paperback
Pages:	265
Edition:	Softcover reprint of the original 2nd ed. 2018
ISBN-13:	978-3-662-58573-3
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Finance > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > General Books > Money & Finance > General Promotions
LSN:	3-662-58573-1
Barcode:	9783662585733

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