Developing future strategies for a company is an important and
complex task, and forms the core issue in this book. A company’s
strategy defines its future direction, specifying its desired
market position and key competitive advantages both at the level of
market offers and of resources. This book provides clear,
straightforward advice for professionals: after a brief
introduction to strategic planning, a heuristic process for
determining future strategies is presented. It shows how to analyze
a company’s current situation, develop and assess
options for the future, and define implementation projects.
Throughout the book, detailed recommendations are illustrated with
the help of numerous concrete examples. The book is a further
development of the authors’ highly successful previous
publication “Process-based Strategic Planning,” which appeared
in six editions.
General
| Imprint: |
Springer-Verlag
|
| Country of origin: |
Germany |
| Release date: |
October 2016 |
| Firstpublished: |
2015 |
| Authors: |
Rudolf Grünig
• Richard Kühn
|
| Translators: |
Maude Montani
|
| Dimensions: |
235 x 155 x 16mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
277 |
| Edition: |
Softcover reprint of the original 1st ed. 2015 |
| ISBN-13: |
978-3-662-51603-4 |
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
General
|
| LSN: |
3-662-51603-9 |
| Barcode: |
9783662516034 |
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