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Television Technology - Fundamentals and Future Prospects (Hardcover): Michael A. Noll Television Technology - Fundamentals and Future Prospects (Hardcover)
Michael A. Noll
R2,195 Discovery Miles 21 950 Ships in 18 - 22 working days
The Evolution of Media (Hardcover): Michael A. Noll The Evolution of Media (Hardcover)
Michael A. Noll
R3,661 Discovery Miles 36 610 Ships in 10 - 15 working days

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Introduction to Telephones and Telephone Systems (Hardcover, 3rd Revised edition): Michael A. Noll Introduction to Telephones and Telephone Systems (Hardcover, 3rd Revised edition)
Michael A. Noll
R2,142 Discovery Miles 21 420 Ships in 18 - 22 working days

This easy-to-understand explanation of major aspects of today's telecommunications systems aims to give readers comprehensive coverage of the four major areas of telephone systems - station apparatus, transmission, switching and signalling. While maintaining all the fundamental information from the earlier editions, this revised and updated edition includes a perspective on telephony that includes central office, local loop, subscriber loop carrier, switching, multiplexing, LATA, signalling and network architecture. It also includes developments in fibre optic systems, information on PCS systems including GSM, TDMA, CDMA and policy implications of the US Telecommunications Act of 1996.

Crisis Communications - Lessons from September 11 (Hardcover): Michael A. Noll Crisis Communications - Lessons from September 11 (Hardcover)
Michael A. Noll; Contributions by Peter Clarke, James Alleman, Sandra Ball-Rokeach, Menahem Blondheim, …
R3,670 Discovery Miles 36 700 Ships in 10 - 15 working days

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and lessons, Crisis Communications features an international cast of top contributors exploring emergency communications during crisis. Together, they evaluate the use, performance, and effects of traditional mass media (radio, TV, print), newer media (Internet, email), conventional telecommunications (telephones, cell phones), and interpersonal communication in emergency situations. Applying what has been learned from the behavior of the mass media in past crises, the authors clearly show the central role of communications on September 11. They establish how people learned of the tragedy and how they responded; examine the effects of media globalization on terrorism; and, in many cases, give specific advice for the future.

Introduction to Telecommunication Electronics (Paperback, 2nd Revised edition): Michael A. Noll Introduction to Telecommunication Electronics (Paperback, 2nd Revised edition)
Michael A. Noll
R1,896 Discovery Miles 18 960 Ships in 18 - 22 working days

This work is intended for non-engineering industry professionals, students and anyone interested in learning the fundamental physical principles underlying the design of communications, devices and systems. This edition covers all the basic technological concepts of the principles behind modern communications systems. Beginning with first principles, it introduces the fundamental electrical and electronic definitions, and then builds upon them logically to cover more complex telecommunications concepts and computer-based systems. CD-ROM, quadrature amplitude modulation, and spread spectrum techniques used in current wireless technology, are covered in this edition.

The Evolution of Media (Paperback): Michael A. Noll The Evolution of Media (Paperback)
Michael A. Noll
R1,346 Discovery Miles 13 460 Ships in 18 - 22 working days

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media-radio, television, and print-and interpersonal media-telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Crisis Communications - Lessons from September 11 (Paperback): Michael A. Noll Crisis Communications - Lessons from September 11 (Paperback)
Michael A. Noll; Contributions by Peter Clarke, James Alleman, Sandra Ball-Rokeach, Menahem Blondheim, …
R1,683 Discovery Miles 16 830 Ships in 18 - 22 working days

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and lessons, Crisis Communications features an international cast of top contributors exploring emergency communications during crisis. Together, they evaluate the use, performance, and effects of traditional mass media (radio, TV, print), newer media (Internet, email), conventional telecommunications (telephones, cell phones), and interpersonal communication in emergency situations. Applying what has been learned from the behavior of the mass media in past crises, the authors clearly show the central role of communications on September 11. They establish how people learned of the tragedy and how they responded; examine the effects of media globalization on terrorism; and, in many cases, give specific advice for the future.

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