The Evolution of Media (Hardcover)

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

General

Imprint:	Rowman & Littlefield Publishers
Country of origin:	United States
Release date:	December 2006
First published:	December 2006
Authors:	Michael A. Noll
Dimensions:	237 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	214
ISBN-13:	978-0-7425-5481-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	0-7425-5481-3
Barcode:	9780742554818

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