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Contingent valuation (CV) measures what is called passive use value
or existence value. The CV method has been used to measure the
benefits of environmental policy actions. CV measures of economic
value rely on choice. In CV studies, choices are posed to people in
surveys; analysts then use the responses to these choice questions
to construct monetary measures of value. The specific mechanism
used to elicit respondents' choices can take a variety of forms,
including asking survey respondents whether they would purchase,
vote, or pay for a program or some other well-defined object of
choice. It can also be a direct elicitation of the amount each
respondent would be willing to pay (WTP) to obtain an object of
choice or the amount each respondent would be willing to accept
(WTA) in compensation to give it up. This volume is composed of
three sections. The first section provides background into the
issues underlying the public and academic discussion regarding CV
and the reliability of CV estimates of economic value. In addition,
this section reviews the theory underlying the measurement of
economic value and discusses those aspects of the theory most
relevant to CV. The second section focuses on issues that have
formed the core of the CV discussions including: sensitivity of WTP
estimates to the size of the program offered, tests for theoretical
consistency of CV results, and the sensitivity of results to
context and numerous other features of the survey and its
administration. The final section addresses the application of CV
to actual economic valuation tasks and discusses the types of
practical problems the CV researcher will encounter.
This volume examines the phenomenon of fake news by bringing
together leading experts from different fields within psychology
and related areas, and explores what has become a prominent feature
of public discourse since the first Brexit referendum and the 2016
US election campaign. Dealing with misinformation is important in
many areas of daily life, including politics, the marketplace,
health communication, journalism, education, and science. In a
general climate where facts and misinformation blur, and are
intentionally blurred, this book asks what determines whether
people accept and share (mis)information, and what can be done to
counter misinformation? All three of these aspects need to be
understood in the context of online social networks, which have
fundamentally changed the way information is produced, consumed,
and transmitted. The contributions within this volume summarize the
most up-to-date empirical findings, theories, and applications and
discuss cutting-edge ideas and future directions of interventions
to counter fake news. Also providing guidance on how to handle
misinformation in an age of "alternative facts", this is a
fascinating and vital reading for students and academics in
psychology, communication, and political science and for
professionals including policy makers and journalists.
This volume examines the phenomenon of fake news by bringing
together leading experts from different fields within psychology
and related areas, and explores what has become a prominent feature
of public discourse since the first Brexit referendum and the 2016
US election campaign. Dealing with misinformation is important in
many areas of daily life, including politics, the marketplace,
health communication, journalism, education, and science. In a
general climate where facts and misinformation blur, and are
intentionally blurred, this book asks what determines whether
people accept and share (mis)information, and what can be done to
counter misinformation? All three of these aspects need to be
understood in the context of online social networks, which have
fundamentally changed the way information is produced, consumed,
and transmitted. The contributions within this volume summarize the
most up-to-date empirical findings, theories, and applications and
discuss cutting-edge ideas and future directions of interventions
to counter fake news. Also providing guidance on how to handle
misinformation in an age of "alternative facts", this is a
fascinating and vital reading for students and academics in
psychology, communication, and political science and for
professionals including policy makers and journalists.
What impact can various research methods have on consumer
psychology? How can they help us understand the workings of the
consumer mind? And how can the field of consumer psychology best
utilize these methods? In the Handbook of Research Methods in
Consumer Psychology, leading consumer psychologists summarize key
aspects of the research process and explain how different methods
enrich understanding of how consumers process information to form
judgments and opinions and to make consumption-related decisions.
Kardes, Herr, and Schwarz provide an in-depth analysis of the
scientific research methods needed to understand
consumption-related judgments and decisions. The book is split into
five parts, demonstrating the breadth of the volume: classic
approaches, contemporary approaches, online research methods, data
analysis, and philosophy of science. A variety of leading
researchers give insight into a wide range of topics, reflecting
both long-standing debate and more recent developments in the field
to encourage discussion and the advancement of consumer research.
The Handbook of Research Methods in Consumer Psychology is
essential reading for researchers, students, and professionals
interested in consumer psychology and behavior.
First Published in 1998. This book provides a state-of-the-art
overview of age-related changes in cognitive functioning and
explores the implications of these changes for the self-report of
attitudes and behaviors. The contributors are leading researchers
in cognitive aging and survey methodology, and chapters are written
to be accessible to non-specialists. The first part of the book
provides an authoritative review of the current state of cognitive
aging research, covering topics such as working memory, inhibition,
autobiographical memory, metacognition, and attention. A second
section examines the unique issues associated with aging, language
comprehension and interpersonal communication, while the final
section reviews researcher into age-related differences in survey
responding. Of particular interest is how age-related changes in
cognitive and communicative functioning influence the
question-answering process in research situations. Experimental
research illustrates that older and younger respondents are
differentially affected by question order, question wording and
other features of questionnaire design. As a result, many
age-related differences in reported attitudes and behaviors may
reflect age-related differences in the response process rather than
differences in respondents' actual attitudes or behaviors.
Implications for research design and psychological theorizing are
addressed, and practical solutions are offered. As such, the book
will be of interest not only to those in the fields of cognitive
aging and gerontology, but also to survey methodologists and
researchers in public opinion, marketing, and related fields, who
rely on respondents' answers to questions in their research.
Psychological research into human cognition and judgment reveals a
wide range of biases and shortcomings. Whether we form impressions
of other people, recall episodes from memory, report our attitudes
in an opinion poll, or make important decisions, we often get it
wrong. The errors made are not trivial and often seem to violate
common sense and basic logic. A closer look at the underlying
processes, however, suggests that many of the well known fallacies
do not necessarily reflect inherent shortcomings of human judgment.
Rather, they partially reflect that research participants bring the
tacit assumptions that govern the conduct of conversation in daily
life to the research situation. According to these assumptions,
communicated information comes with a guarantee of relevance and
listeners are entitled to assume that the speaker tries to be
informative, truthful, relevant, and clear. Moreover, listeners
interpret the speakers' utterances on the assumption that they are
trying to live up to these ideals. This book introduces social
science researchers to the "logic of conversation" developed by
Paul Grice, a philosopher of language, who proposed the cooperative
principle and a set of maxims on which conversationalists
implicitly rely. The author applies this framework to a wide range
of topics, including research on person perception, decision
making, and the emergence of context effects in attitude
measurement and public opinion research. Experimental studies
reveal that the biases generally seen in such research are, in
part, a function of violations of Gricean conversational norms. The
author discusses implications for the design of experiments and
questionnaires and addresses the socially contextualized nature of
human judgment.
Psychological research into human cognition and judgment reveals a
wide range of biases and shortcomings. Whether we form impressions
of other people, recall episodes from memory, report our attitudes
in an opinion poll, or make important decisions, we often get it
wrong. The errors made are not trivial and often seem to violate
common sense and basic logic. A closer look at the underlying
processes, however, suggests that many of the well known fallacies
do not necessarily reflect inherent shortcomings of human judgment.
Rather, they partially reflect that research participants bring the
tacit assumptions that govern the conduct of conversation in daily
life to the research situation. According to these assumptions,
communicated information comes with a guarantee of relevance and
listeners are entitled to assume that the speaker tries to be
informative, truthful, relevant, and clear. Moreover, listeners
interpret the speakers' utterances on the assumption that they are
trying to live up to these ideals.
This book introduces social science researchers to the "logic of
conversation" developed by Paul Grice, a philosopher of language,
who proposed the cooperative principle and a set of maxims on which
conversationalists implicitly rely. The author applies this
framework to a wide range of topics, including research on person
perception, decision making, and the emergence of context effects
in attitude measurement and public opinion research. Experimental
studies reveal that the biases generally seen in such research are,
in part, a function of violations of Gricean conversational norms.
The author discusses implications for the design of experiments and
questionnaires and addresses the socially contextualized nature of
human judgment.
0 e The contributors to this book review our current knowledge of
context effects in survey research, psychological testing, and
social judgement. Drawing on recent developments in cognitive
psychology, they offer theoretical accounts of the conditions that
lead to the emergence of various context effects and report a
number of new experimental studies. At stake now are clear,
practical needs in the structuring of reliable tests, and a strong
interest to develop a coherent theoretical framework to assess and
scrutinize context effects, in addition to the desire to align some
of the findings in survey research studies with the discoveries
made in the information-processing field. This book attests to a
fruitful dialogue between cognitive psychologists and survey
researchers, as the cognitive processes initiated by question
probes are really beginning to be understood and context effects
classified and differentiated.
Contingent valuation (CV) measures what is called passive use value
or existence value. The CV method has been used to measure the
benefits of environmental policy actions. CV measures of economic
value rely on choice. In CV studies, choices are posed to people in
surveys; analysts then use the responses to these choice questions
to construct monetary measures of value. The specific mechanism
used to elicit respondents' choices can take a variety of forms,
including asking survey respondents whether they would purchase,
vote, or pay for a program or some other well-defined object of
choice. It can also be a direct elicitation of the amount each
respondent would be willing to pay (WTP) to obtain an object of
choice or the amount each respondent would be willing to accept
(WTA) in compensation to give it up. This volume is composed of
three sections. The first section provides background into the
issues underlying the public and academic discussion regarding CV
and the reliability of CV estimates of economic value. In addition,
this section reviews the theory underlying the measurement of
economic value and discusses those aspects of the theory most
relevant to CV. The second section focuses on issues that have
formed the core of the CV discussions including: sensitivity of WTP
estimates to the size of the program offered, tests for theoretical
consistency of CV results, and the sensitivity of results to
context and numerous other features of the survey and its
administration. The final section addresses the application of CV
to actual economic valuation tasks and discusses the types of
practical problems the CV researcher will encounter.
Autobiographical Memory and the Validity of Retrospective Reports
presents the collaborative efforts of cognitive psychologists and
research methodologists in the area of autobiographical memory. The
editors have included an esteemed group of researchers whose work
covers a wide range of issues related to autobiographical memory
and the validity of retrospective reports, reflecting the diverse
traditions in cognitive psychology and survey research. The first
part of the book provides different theoretical perspectives on
retrospective reports, along with supporting experimental evidence.
The second part of this volume focuses specifically on
retrospective reports of behaviors, including recall of the
frequency and intensity of physical pain, of the number of
cigarettes smoked, of dietary habits, and of child support
payments. The following sections address the cognitive processes
involved in event dating and time estimation, and a discussion of
the differences between self and proxy reports. The final part
extends the discussion of autobiographical memories in different
directions, including the impact of autobiographical memories on
individuals' assessment of their current life, the assessment of
social change on the basis of retrospective reports, and the issue
of collective memories. This book, an indispensable and timely
resource for researchers and students of cognitive psychology as
well as to survey methodologists and statisticians, demonstrates
the considerable progress made in understanding the cognitive
dynamics of retrospective reports.
Survey researchers have long been aware that the way in which
questions are asked determines the obtained responses. However, the
exact processes that mediate response effects remained elusive. In
the present volume, cognitive psychologists and survey
methodologists explore the cognitive processes that underlie
respondents' answers to survey questions. The contributors provide
an introduction to information processing theories for survey
researchers, review current knowledge of response effects in the
light of recent theorizing in cognitive psychology, and report a
number of experimental studies on question context and question
wording. In combination, the chapters provide a theoretical
framework for the analysis of response effects in surveys and raise
a number of applied and theoretical issues that have so far not
been addressed in cognitive psychology.
What impact can various research methods have on consumer
psychology? How can they help us understand the workings of the
consumer mind? And how can the field of consumer psychology best
utilize these methods? In the Handbook of Research Methods in
Consumer Psychology, leading consumer psychologists summarize key
aspects of the research process and explain how different methods
enrich understanding of how consumers process information to form
judgments and opinions and to make consumption-related decisions.
Kardes, Herr, and Schwarz provide an in-depth analysis of the
scientific research methods needed to understand
consumption-related judgments and decisions. The book is split into
five parts, demonstrating the breadth of the volume: classic
approaches, contemporary approaches, online research methods, data
analysis, and philosophy of science. A variety of leading
researchers give insight into a wide range of topics, reflecting
both long-standing debate and more recent developments in the field
to encourage discussion and the advancement of consumer research.
The Handbook of Research Methods in Consumer Psychology is
essential reading for researchers, students, and professionals
interested in consumer psychology and behavior.
DaA Stimmungsschwankungen die Beurteilungen des eigenen Lebens
beeinflussen kAnnen, ist eine Alltagserfahrung. Eine fundierte
Analyse zur Rolle emotionaler ZustAnde in der Urteilsbildung liegt
jetzt vor: Der Autor hat verschiedene AnsAtze zur Wechselwirkung
von Emotion und Kognition gegenA1/4bergestellt und in Labor- sowie
Feldexperimenten getestet. Die Befunde haben gezeigt, daA Personen
bei der Beurteilung ihrer Lebenszufriedenheit ihre momentane
Stimmung als Information berA1/4cksichtigen und in der gleichen
Weise wie eine andere, externe Information verarbeiten. Aus diesem
Ergebnis leitet sich ein theoretischer Ansatz fA1/4r die
Wechselwirkung von Kognition und Emotion ab, der die informative
Funktion emotionaler ZustAnde hervorhebt und in die Entwicklung
eines Urteilsmodells zum subjektiven Wohlbefinden eingeht. Dieser
Band sollte in der Bibliothek von Psychologen, Soziologen und
Meinungsforschern stehen.
This volume on intraindividual processes is one of a set of four
handbooks in the social psychology field and covers social
cognition, attitudes, and attribution theory.
Includes contributions by academics and other experts from around
the world to ensure a truly international perspective.
Provides a comprehensive overview of classic and current research
and likely future trends.
Fully referenced chapters and bibliographies allow easy access to
further study.
Now available in full text online via xreferplus, the award-winning
reference library on the web from xrefer. For more information,
visit www.xreferplus.com
Increasingly used in social and behavioral science research,
implicit measures aim to assess attitudes that respondents may not
be willing to report directly, or of which they may not even be
aware. This timely book brings together leading investigators to
review currently available procedures and offer practical
recommendations for their implementation and interpretation. The
theoretical bases of the various approaches are explored and their
respective strengths and limitations are critically examined. The
volume also discusses current controversies facing the field and
highlights promising avenues for future research.
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