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Determining the Value of Non-Marketed Goods - Economic, Psychological, and Policy Relevant Aspects of Contingent Valuation... Determining the Value of Non-Marketed Goods - Economic, Psychological, and Policy Relevant Aspects of Contingent Valuation Methods (Hardcover, 1997 ed.)
Raymond J. Kopp, Werner W. Pommerehne, Norbert Schwarz
R4,334 Discovery Miles 43 340 Ships in 12 - 17 working days

Contingent valuation (CV) measures what is called passive use value or existence value. The CV method has been used to measure the benefits of environmental policy actions. CV measures of economic value rely on choice. In CV studies, choices are posed to people in surveys; analysts then use the responses to these choice questions to construct monetary measures of value. The specific mechanism used to elicit respondents' choices can take a variety of forms, including asking survey respondents whether they would purchase, vote, or pay for a program or some other well-defined object of choice. It can also be a direct elicitation of the amount each respondent would be willing to pay (WTP) to obtain an object of choice or the amount each respondent would be willing to accept (WTA) in compensation to give it up. This volume is composed of three sections. The first section provides background into the issues underlying the public and academic discussion regarding CV and the reliability of CV estimates of economic value. In addition, this section reviews the theory underlying the measurement of economic value and discusses those aspects of the theory most relevant to CV. The second section focuses on issues that have formed the core of the CV discussions including: sensitivity of WTP estimates to the size of the program offered, tests for theoretical consistency of CV results, and the sensitivity of results to context and numerous other features of the survey and its administration. The final section addresses the application of CV to actual economic valuation tasks and discusses the types of practical problems the CV researcher will encounter.

The Psychology of Fake News - Accepting, Sharing, and Correcting Misinformation (Paperback): Rainer Greifeneder, Norbert... The Psychology of Fake News - Accepting, Sharing, and Correcting Misinformation (Paperback)
Rainer Greifeneder, Norbert Schwarz, Mariela Jaffe, Eryn Newman
R1,133 Discovery Miles 11 330 Ships in 12 - 17 working days

This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of "alternative facts", this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

The Psychology of Fake News - Accepting, Sharing, and Correcting Misinformation (Hardcover): Rainer Greifeneder, Norbert... The Psychology of Fake News - Accepting, Sharing, and Correcting Misinformation (Hardcover)
Rainer Greifeneder, Norbert Schwarz, Mariela Jaffe, Eryn Newman
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of "alternative facts", this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Handbook of Research Methods in Consumer Psychology (Hardcover): Paul M. Herr, Norbert Schwarz, Frank Kardes Handbook of Research Methods in Consumer Psychology (Hardcover)
Paul M. Herr, Norbert Schwarz, Frank Kardes
R5,978 Discovery Miles 59 780 Ships in 12 - 17 working days

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Cognition, Aging and Self-Reports (Paperback): Norbert Schwarz, Denise Park, Barbel Knauper, Seymour Sudman Cognition, Aging and Self-Reports (Paperback)
Norbert Schwarz, Denise Park, Barbel Knauper, Seymour Sudman
R1,627 Discovery Miles 16 270 Ships in 12 - 17 working days

First Published in 1998. This book provides a state-of-the-art overview of age-related changes in cognitive functioning and explores the implications of these changes for the self-report of attitudes and behaviors. The contributors are leading researchers in cognitive aging and survey methodology, and chapters are written to be accessible to non-specialists. The first part of the book provides an authoritative review of the current state of cognitive aging research, covering topics such as working memory, inhibition, autobiographical memory, metacognition, and attention. A second section examines the unique issues associated with aging, language comprehension and interpersonal communication, while the final section reviews researcher into age-related differences in survey responding. Of particular interest is how age-related changes in cognitive and communicative functioning influence the question-answering process in research situations. Experimental research illustrates that older and younger respondents are differentially affected by question order, question wording and other features of questionnaire design. As a result, many age-related differences in reported attitudes and behaviors may reflect age-related differences in the response process rather than differences in respondents' actual attitudes or behaviors. Implications for research design and psychological theorizing are addressed, and practical solutions are offered. As such, the book will be of interest not only to those in the fields of cognitive aging and gerontology, but also to survey methodologists and researchers in public opinion, marketing, and related fields, who rely on respondents' answers to questions in their research.

Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Paperback): Norbert Schwarz Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Paperback)
Norbert Schwarz
R1,255 R1,084 Discovery Miles 10 840 Save R171 (14%) Ships in 12 - 17 working days

Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessarily reflect inherent shortcomings of human judgment. Rather, they partially reflect that research participants bring the tacit assumptions that govern the conduct of conversation in daily life to the research situation. According to these assumptions, communicated information comes with a guarantee of relevance and listeners are entitled to assume that the speaker tries to be informative, truthful, relevant, and clear. Moreover, listeners interpret the speakers' utterances on the assumption that they are trying to live up to these ideals. This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.

Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Hardcover): Norbert Schwarz Cognition and Communication - Judgmental Biases, Research Methods, and the Logic of Conversation (Hardcover)
Norbert Schwarz
R2,752 Discovery Miles 27 520 Ships in 12 - 17 working days

Psychological research into human cognition and judgment reveals a wide range of biases and shortcomings. Whether we form impressions of other people, recall episodes from memory, report our attitudes in an opinion poll, or make important decisions, we often get it wrong. The errors made are not trivial and often seem to violate common sense and basic logic. A closer look at the underlying processes, however, suggests that many of the well known fallacies do not necessarily reflect inherent shortcomings of human judgment. Rather, they partially reflect that research participants bring the tacit assumptions that govern the conduct of conversation in daily life to the research situation. According to these assumptions, communicated information comes with a guarantee of relevance and listeners are entitled to assume that the speaker tries to be informative, truthful, relevant, and clear. Moreover, listeners interpret the speakers' utterances on the assumption that they are trying to live up to these ideals.
This book introduces social science researchers to the "logic of conversation" developed by Paul Grice, a philosopher of language, who proposed the cooperative principle and a set of maxims on which conversationalists implicitly rely. The author applies this framework to a wide range of topics, including research on person perception, decision making, and the emergence of context effects in attitude measurement and public opinion research. Experimental studies reveal that the biases generally seen in such research are, in part, a function of violations of Gricean conversational norms. The author discusses implications for the design of experiments and questionnaires and addresses the socially contextualized nature of human judgment.

Determining the Value of Non-Marketed Goods - Economic, Psychological, and Policy Relevant Aspects of Contingent Valuation... Determining the Value of Non-Marketed Goods - Economic, Psychological, and Policy Relevant Aspects of Contingent Valuation Methods (Paperback, Softcover reprint of the original 1st ed. 1997)
Raymond J. Kopp, Werner W. Pommerehne, Norbert Schwarz
R4,244 Discovery Miles 42 440 Ships in 10 - 15 working days

Contingent valuation (CV) measures what is called passive use value or existence value. The CV method has been used to measure the benefits of environmental policy actions. CV measures of economic value rely on choice. In CV studies, choices are posed to people in surveys; analysts then use the responses to these choice questions to construct monetary measures of value. The specific mechanism used to elicit respondents' choices can take a variety of forms, including asking survey respondents whether they would purchase, vote, or pay for a program or some other well-defined object of choice. It can also be a direct elicitation of the amount each respondent would be willing to pay (WTP) to obtain an object of choice or the amount each respondent would be willing to accept (WTA) in compensation to give it up. This volume is composed of three sections. The first section provides background into the issues underlying the public and academic discussion regarding CV and the reliability of CV estimates of economic value. In addition, this section reviews the theory underlying the measurement of economic value and discusses those aspects of the theory most relevant to CV. The second section focuses on issues that have formed the core of the CV discussions including: sensitivity of WTP estimates to the size of the program offered, tests for theoretical consistency of CV results, and the sensitivity of results to context and numerous other features of the survey and its administration. The final section addresses the application of CV to actual economic valuation tasks and discusses the types of practical problems the CV researcher will encounter.

Context Effects in Social and Psychological Research (Paperback, Softcover reprint of the original 1st ed. 1992): Norbert... Context Effects in Social and Psychological Research (Paperback, Softcover reprint of the original 1st ed. 1992)
Norbert Schwarz, Seymour Sudman
R1,490 Discovery Miles 14 900 Ships in 10 - 15 working days

0 e The contributors to this book review our current knowledge of context effects in survey research, psychological testing, and social judgement. Drawing on recent developments in cognitive psychology, they offer theoretical accounts of the conditions that lead to the emergence of various context effects and report a number of new experimental studies. At stake now are clear, practical needs in the structuring of reliable tests, and a strong interest to develop a coherent theoretical framework to assess and scrutinize context effects, in addition to the desire to align some of the findings in survey research studies with the discoveries made in the information-processing field. This book attests to a fruitful dialogue between cognitive psychologists and survey researchers, as the cognitive processes initiated by question probes are really beginning to be understood and context effects classified and differentiated.

Autobiographical Memory and the Validity of Retrospective Reports (Paperback, Softcover reprint of the original 1st ed. 1994):... Autobiographical Memory and the Validity of Retrospective Reports (Paperback, Softcover reprint of the original 1st ed. 1994)
Norbert Schwarz, Seymour Sudman
R1,494 Discovery Miles 14 940 Ships in 10 - 15 working days

Autobiographical Memory and the Validity of Retrospective Reports presents the collaborative efforts of cognitive psychologists and research methodologists in the area of autobiographical memory. The editors have included an esteemed group of researchers whose work covers a wide range of issues related to autobiographical memory and the validity of retrospective reports, reflecting the diverse traditions in cognitive psychology and survey research. The first part of the book provides different theoretical perspectives on retrospective reports, along with supporting experimental evidence. The second part of this volume focuses specifically on retrospective reports of behaviors, including recall of the frequency and intensity of physical pain, of the number of cigarettes smoked, of dietary habits, and of child support payments. The following sections address the cognitive processes involved in event dating and time estimation, and a discussion of the differences between self and proxy reports. The final part extends the discussion of autobiographical memories in different directions, including the impact of autobiographical memories on individuals' assessment of their current life, the assessment of social change on the basis of retrospective reports, and the issue of collective memories. This book, an indispensable and timely resource for researchers and students of cognitive psychology as well as to survey methodologists and statisticians, demonstrates the considerable progress made in understanding the cognitive dynamics of retrospective reports.

Social Information Processing and Survey Methodology (Paperback, 1987 ed.): Hans-J. Hippler, Norbert Schwarz, Seymour Sudman Social Information Processing and Survey Methodology (Paperback, 1987 ed.)
Hans-J. Hippler, Norbert Schwarz, Seymour Sudman
R2,770 Discovery Miles 27 700 Ships in 10 - 15 working days

Survey researchers have long been aware that the way in which questions are asked determines the obtained responses. However, the exact processes that mediate response effects remained elusive. In the present volume, cognitive psychologists and survey methodologists explore the cognitive processes that underlie respondents' answers to survey questions. The contributors provide an introduction to information processing theories for survey researchers, review current knowledge of response effects in the light of recent theorizing in cognitive psychology, and report a number of experimental studies on question context and question wording. In combination, the chapters provide a theoretical framework for the analysis of response effects in surveys and raise a number of applied and theoretical issues that have so far not been addressed in cognitive psychology.

Blackwell Handbook of Social Psychology: Intraindi vidual Processes (Paperback): Abraham Tesser, Norbert Schwarz Blackwell Handbook of Social Psychology: Intraindi vidual Processes (Paperback)
Abraham Tesser, Norbert Schwarz
R1,628 Discovery Miles 16 280 Ships in 12 - 17 working days

This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory.
Includes contributions by academics and other experts from around the world to ensure a truly international perspective.
Provides a comprehensive overview of classic and current research and likely future trends.
Fully referenced chapters and bibliographies allow easy access to further study.
Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com

Handbook of Research Methods in Consumer Psychology (Paperback): Paul M. Herr, Norbert Schwarz, Frank Kardes Handbook of Research Methods in Consumer Psychology (Paperback)
Paul M. Herr, Norbert Schwarz, Frank Kardes
R2,843 Discovery Miles 28 430 Ships in 12 - 17 working days

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Stimmung als Information (German, Paperback): Norbert Schwarz Stimmung als Information (German, Paperback)
Norbert Schwarz
R1,552 Discovery Miles 15 520 Ships in 10 - 15 working days

DaA Stimmungsschwankungen die Beurteilungen des eigenen Lebens beeinflussen kAnnen, ist eine Alltagserfahrung. Eine fundierte Analyse zur Rolle emotionaler ZustAnde in der Urteilsbildung liegt jetzt vor: Der Autor hat verschiedene AnsAtze zur Wechselwirkung von Emotion und Kognition gegenA1/4bergestellt und in Labor- sowie Feldexperimenten getestet. Die Befunde haben gezeigt, daA Personen bei der Beurteilung ihrer Lebenszufriedenheit ihre momentane Stimmung als Information berA1/4cksichtigen und in der gleichen Weise wie eine andere, externe Information verarbeiten. Aus diesem Ergebnis leitet sich ein theoretischer Ansatz fA1/4r die Wechselwirkung von Kognition und Emotion ab, der die informative Funktion emotionaler ZustAnde hervorhebt und in die Entwicklung eines Urteilsmodells zum subjektiven Wohlbefinden eingeht. Dieser Band sollte in der Bibliothek von Psychologen, Soziologen und Meinungsforschern stehen.

Implicit Measures of Attitudes (Hardcover): Bernd Wittenbrink, Norbert Schwarz Implicit Measures of Attitudes (Hardcover)
Bernd Wittenbrink, Norbert Schwarz
R1,423 Discovery Miles 14 230 Ships in 10 - 15 working days

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

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